US-Based Brand & Social Media Strategist for Integrity-Focused Dating Platform (Early Stage)

Overview

We are launching a new dating platform built around integrity, verification, and deliberate pacing. This is not a swipe-based, dopamine-driven product. The brand is calm, adult, and serious.

We are seeking a US-based brand and social media strategist to help us thoughtfully establish and manage a curated social presence across Instagram (primary), Facebook, LinkedIn, X (optional), and Pinterest (light presence).

We are not looking for growth hacking, influencer marketing, trend-chasing, or meme content. We are looking for someone who understands tone control, credibility, and brand consistency in a sensitive category.

Phase 1: Strategy Alignment (Initial period)

Scope includes:

• Develop a clear social media strategy aligned to brand positioning

• Define tone, cadence, and content guardrails

• Create platform-specific objectives (IG = trust, FB = legitimacy, LinkedIn = credibility, etc.)

• Draft content framework (content mix, themes, posting frequency)

• Develop comment and response principles (how to handle praise, criticism, confusion, and edge cases)

• Produce a 30-day content plan for launch

• Establish visual and voice consistency guidelines

Deliverable: A concise strategy document + first month of ready-to-post concepts.

Phase 2: Account Setup & Optimization

• Ensure all accounts are properly configured (bio language, links, highlights, pinned posts, etc.)

• Align profiles with website positioning

• Coordinate with paid ad creative to ensure brand consistency

• Establish analytics and reporting baseline

Phase 3: Ongoing Oversight & Community Management (Monthly Retainer)

• Execute 8–12 posts per month (primarily Instagram; cross-post where appropriate)

• Monitor comments and DMs (daily light monitoring)

• Respond according to pre-approved tone and framework

• Escalate sensitive issues as needed

• Provide monthly performance summary with qualitative insight (not just metrics)

Ideal Candidate

• US-based

• 5+ years experience in brand-forward social media management

• Strong writing instincts (professional tone, not influencer tone)

• Experience working with founders or early-stage brands

• Comfortable operating in nuanced, values-oriented spaces

• Understands moderation and comment response frameworks

• Able to protect tone under pressure

Bonus:

• Experience in professional services, lifestyle brands, or regulated categories

• Experience launching new brands

What This Is Not

• Not high-volume content churn

• Not trend-based marketing

• Not viral-first strategy

• Not political positioning

Engagement Structure

Fixed project (strategy + setup) ( Phase 1 and 2 as described)

Monthly retainer for execution and oversight (Phase 3)

Please include:

1.Examples of accounts you’ve built or managed (especially early-stage brands)

2. A short note on how you think about tone control in social media

3. Your monthly retainer range

We are building something deliberate and serious. We are looking for a partner who values thoughtfulness over noise. I look forward to hearing from you!

Apply Now

Apply Now