UI/UX Designer, Direct Response and Conversion-Focused
Description: • Design and optimize landing pages tailored to specific direct response campaigns such as email, social, and display • Translate marketing goals into high-converting UX and UI including page templates, lead generation forms, funnels, and calls to action • Collaborate with digital marketers to ensure seamless pre-click and post-click experiences across channels • Use data, A/B testing, user feedback, and analytics to iterate on designs and improve performance metrics • Design intuitive, accessible interfaces for responsive environments across SaaS and e-commerce platforms • Build interactive wireframes and prototypes to communicate ideas to stakeholders • Create user personas and journey maps to inform content and design strategies • Collaborate with development and content teams to implement and optimize designs in AEM • Conduct usability testing and heuristic evaluations to identify barriers to conversion • Manage stakeholder expectations by explaining design rationale supported by data • Maintain and evolve style guides, component libraries, and UX patterns Requirements: • Minimum of 5 years of UI/UX experience with a clear focus on conversion design in direct response marketing environments • Strong portfolio of landing pages, funnels, and campaign-driven designs • Experience designing and optimizing experiences that support acquisition campaigns including email, social media, and digital advertising • Proficiency in Figma • Experience using project management tools such as Jira • Experience working within Adobe Experience Manager (AEM) • Deep understanding of conversion rate optimization tactics, UX best practices, and responsive design • Proven experience conducting user research, building personas, and mapping conversion-focused customer journeys • Familiarity with analytics tools such as Tableau and Adobe Analytics • Knowledge of HTML/CSS • Strong communication, collaboration, and stakeholder management skills • Ability to thrive in a fast-paced, performance-driven environment Benefits: • Health Insurance options • HSA • Medical • Dental • Vision • Matching 401K • Life/AD&D/STD/LTD • Tuition Reimbursement • LinkedIn Learning • Pet Insurance • Generous Vacation policy Apply tot his job