Traditional Media Buyer/Planner (Contract)

Overview:

We’re looking for an experienced Traditional Media Buyer / Planner to support our Strategy & Planning team with both pre-planning research and hands-on execution of traditional media buys. This contractor will help inform media recommendations and manage the end-to-end execution of offline media placements.

This role is ideal for someone who understands the why behind traditional media decisions and can also execute buys independently - from negotiation through reporting.

Responsibilities:

Pre-Planning & Research Support

• Conduct research to support media planning, including:

Competitive media landscape analysis

Audience behavior and media consumption insights

Market-level considerations and opportunities

Media Buying & Execution

Negotiate and execute traditional media buys (e.g., print, OOH, radio, other offline channels as applicable)

Coordinate with publishers to gather and deliver all required assets and specs for launch

Manage timelines and ensure on-time, accurate campaign launches

Monitor live buys and proactively flag performance or delivery issues

Provide optimization recommendations when applicable

Compile post-launch and wrap-up reporting, including performance insights and learnings

Required Experience:

Proven experience executing traditional media/direct buys (not just planning)

Experience supporting pre-planning research for media campaigns

Strong negotiation skills with publishers and media vendors

Comfortable managing campaigns from IO through launch and reporting

Strong analytical and organizational skills

Ability to work independently while collaborating closely with internal teams

Nice to Have:

Familiarity with multi-market or regional buys

Agency experience working with strategy or planning teams

Engagement Details:

Contract / freelance role

Hourly or project-based (open to discussion)

Remote

Ongoing or as-needed support based on campaign needs

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