Tracking & Analytics Manager with German

Job description About SUNZINET SUNZINET has been supporting renowned clients with holistic solutions for their digital transformation processes for 25 years. As one of the top 7 owner-managed full-service digital agencies in Germany, we offer you the opportunity to help shape the digital world of tomorrow together with around 160 creative minds. Our projects are diverse: our range of services covers the areas of architecture, analytics, platform and individual development, digital marketing, e-commerce, CRM and employee experience. We serve customers such as Bosch, Schöffel and Swarovski, among others, and have received multiple awards for our services. At SUNZINET, you can expect an inspiring environment where your ideas matter. With locations in Germany, Austria and Poland, we are internationally positioned and offer exciting opportunities for your individual development. We are among the top 5% of the most popular employers on Kununu and are proud to have continuously received the Top Company Award since 2023. We’re looking for a sharp, data‑driven, and technically curious Digital Analytics & Tracking Manager to help us push the boundaries of modern measurement. If you enjoy turning complex data flows into clean insights, building reliable tracking setups, and experimenting with automation and AI to make analytics smarter and faster, you’ll fit right in. In this role, you’ll work at the intersection of web analytics , server‑side tracking , and emerging AI‑powered reporting workflows . You don’t need to be an engineer, but a strong technical mindset, a love for structured data, and confidence with digital tools will help you thrive. Your Qualifications: At least 3 years of hands-on experience in web analytics and tracking , Very strong knowledge of Google Tag Manager and GA4 , Experience with server-side tracking (setup, debugging, logic), Confident handling of dashboards , KPIs , and reporting , Solid understanding of data structures, events, and data flows, Interest in or experience with using AI for analytics and reporting , German and English proficiency ( B2 ). Your Tasks: Design and implementation of complex tracking setups ( client-side and server-side, GA4, Google Tag Manager, Matomo, etc. ), including consent management, Setup and continuous development of campaign, website, and e-commerce tracking, Interpretation of campaign and website KPIs and derivation of actionable recommendations for campaigns , design , and UX , Consulting clients on tracking , consent , and data strategies , Support of website relaunches, including tracking and analytics briefings . What you will have achieved after 6 months: You have implemented 2–3 complex tracking setups (client-side and server-side) and taken ownership in close coordination with development teams and stakeholders, You have initiated initial AI agent and workflow automations for tracking and reporting (e.g. using n8n, APIs, or scripts ) to deliver results faster and at scale, You have significantly automated reporting and dashboarding and reduced manual analysis efforts — including automated data preparation and validation as well as initial AI-driven insights (e.g. signals for anomalies or irregularities), You have derived concrete recommendations for action from campaign and website KPIs for clients ( campaign optimization , UX/design improvements, tracking roadmap ) and confidently represented these recommendations. We offer: Shape your future at one of the leading agencies for digital transformation. We value your initiative and look forward to receiving your application. SUNZINET is diverse, open and tolerant. In your application, only your qualifications, experience and personality matter. It is important to us that you feel comfortable, enjoy your work and continuously develop yourself. To support this, SUNZINET offers you an attractive working environment in addition to exciting projects: Workation Medicover Sport ‍♀️ 1000 euro Training Budget Employee Events Language classes (English and German) ‍ Private Medical Care ❤️‍ The form of employment is up to you