Telework Fashion Brand Manager

Telework Fashion Brand Manager – $167,051/year (Remote) Role Overview As a Telework Fashion Brand Manager, you’ll be at the forefront of defining and guiding the creative direction, marketing strategy, and brand development of a contemporary fashion label—remotely. This strategic role requires a fusion of creative brilliance, analytical thinking, and cross-functional collaboration to elevate the brand across digital platforms. You will serve as a brand custodian, ensuring all touchpoints—from social media to product launches—reflect a cohesive, stylish, and modern identity.You’ll oversee trend forecasting, conceptualize collections, manage content strategies, and liaise with creative partners to amplify reach and resonance. This role is well-suited for individuals who thrive in dynamic environments, have a passion for cultural influence, and are eager to bring fashion to life through immersive digital storytelling. Key Responsibilities Brand Strategy and Creative Direction • Define, evolve, and enforce the brand’s core identity across all global platforms • Lead the ideation and execution of integrated marketing campaigns • Align creative messaging across departments, including marketing, product, and sales • Develop seasonal creative briefs, visual style guides, and campaign mood boards • Maintain the integrity of the brand through rigorous quality control and brand reviews • Support the development of compelling narratives and positioning statements Digital and Social Media Management Social Media Campaign Execution • Manage day-to-day social strategy for platforms like Instagram, TikTok, bolthires, bolthires, and Threads • Collaborate with creators and fashion voices to broaden online visibility • Track and report engagement metrics to refine strategy • Test new formats, trends, and storytelling techniques to stay competitive • Ensure community guidelines and brand tone are consistently followed across platforms Content Calendar & Planning • Own the editorial calendar and seasonal digital storytelling cadence • Collaborate with creative teams to schedule photoshoots and video production • Coordinate with PR, retail, and partnerships to sync digital messaging ️ Product Launch and Visual Branding Collection Launch Planning • Partner with fashion designers, merchandisers, and production leads for new drops • Create 360° campaign plans including email, web, and social elements • Direct creation of digital assets such as banners, lookbooks, reels, and landing pages • Work closely with UX/UI teams to align visuals across eCommerce platforms Market Insight and Performance Optimization Market and Competitor Research • Monitor global and regional fashion trends, consumer behavior, and digital innovations • Study competitor campaigns and performance metrics to gain insights • Utilize audience analytics, CRM reports, and market data to make strategic recommendations • Guide content optimization based on qualitative and quantitative user feedback Public Relations and Brand Partnerships • Cultivate strong relationships with fashion media, stylists, and bloggers • Oversee brand collaborations, influencer gifting programs, and ambassador partnerships • Maintain media kits, press releases, and digital assets to represent the brand professionally Core Requirements Essential Qualifications • 5+ years in a brand management, creative direction, or digital marketing role in fashion • Proven success building or scaling a fashion/lifestyle brand digitally • Experience managing campaign budgets and vendor relationships • Familiarity with fashion seasons, garment categories, and design language • Expertise in platforms like Adobe Suite, Canva, Shopify, and Klaviyo • Understanding of brand KPIs: engagement rates, CAC, retention, and LTV Preferred Skills and Attributes • Self-motivated leader with excellent communication and storytelling abilities • Organized with the ability to manage overlapping timelines and remote teams • Adaptable in high-growth or startup-like environments • Passionate about sustainability, cultural awareness, and fashion ethics • Data-literate and comfortable working with dashboards and insights Digital Tools You’ll Use • Figma / Canva – Creative Development • Hootsuite / Later – Social Media Management • Trello / Notion / Asana – Workflow and Project Coordination • bolthires Analytics / Meta Suite – Performance Monitoring • Slack / Zoom – Team Communication • Shopify / Klaviyo – eCommerce and Email Marketing Benefits and Perks • Competitive salary: $167,051 annually • Flexible scheduling and a fully remote work environment • Monthly product allowance and employee discounts • Invitations to digital and physical fashion events and shows • Annual education allowance for courses or certifications • Access to a vibrant, diverse, and future-focused team culture • Health and wellness reimbursement programs How You’ll Make a DifferenceYour Contribution • Drive how the fashion brand is perceived globally • Build stories that transform audiences into brand advocates • Inspire style confidence through purposeful, impactful campaigns • Help transition the brand into emerging digital ecosystems (Web3, AR fitting rooms, etc.) Team Member Testimonial “Hi, I’m Alex Johnson – I joined the brand as a Digital Stylist and now lead our international campaigns.The leadership here truly listens. I’ve never worked anywhere that balanced artistic freedom with strategic focus so well. Every project feels like a collaboration, not a command. I’ve grown more here in one year than in three years at my last job.” ✅ Straightforward CTA Ready to make a difference? and shape the fashion world — remotely. Published on: Apr 18, 2025Careers Across the Globe: Professionals from the USA, Canada, United Kingdom, European Union, Australia, India, and multiple other countries are welcome to apply.Explore our Global Employment Regions to learn more. Apply tot his job