SVP, Media Analytics and Measurement
Fast-growing, entrepreneurial, and innovative media consultancy seeks a seasoned analytics and data science expert to guide a portfolio of high-growth, mid market and emerging clients. This hands-on leadership role focuses on moving beyond standard bottom-funnel “performance media” to adopt a broader, more strategic view of “media performance.” This is a unique opportunity to work closely with the founding team—comprising 20+ year veterans of leading media agencies—on the "ground floor" of a company making waves with clients and industry press. Position is remote in the New York metro area.
Responsibilities
• Partner with clients to establish scalable frameworks for evaluating media effectiveness.
• Develop and implement measurement strategies to shift the focus from bottom-funnel tactics to holistic media performance.
• Guide clients on judicious scaling while maintaining cost efficiency across channels.
• Leverage industry trends and advanced analytics to craft innovative, data-driven media strategies.
• Oversee media activation and optimization feedback loops to improve campaign outcomes.
• Contribute to thought leadership and agency's positioning as a leader in media science.
Qualifications
• Minimum of 10+ years of experience in analytics and media measurement with a focus on consumer brands within the agency sector, media consultancy or in-house energy.
• Advanced degree or equivalent experience in a quantitative field (e.g., Statistics, Economics, Data Science, Mathematics, or related discipline).
• Expertise in media analytics, measurement strategy, CAC optimization, and media performance including MTA, MMM and media research.
• Strong knowledge of industry trends and a deep understanding of scaling media campaigns effectively.
• Proven track record of guiding brands to evolve from performance-driven to performance-optimized strategies by challenging conventions to optimize client business outcomes.
• Must be able to be highly-entrepreneurial, hands-on and be comfortable working in a small agency environment.
Apply Now
Apply Now
Responsibilities
• Partner with clients to establish scalable frameworks for evaluating media effectiveness.
• Develop and implement measurement strategies to shift the focus from bottom-funnel tactics to holistic media performance.
• Guide clients on judicious scaling while maintaining cost efficiency across channels.
• Leverage industry trends and advanced analytics to craft innovative, data-driven media strategies.
• Oversee media activation and optimization feedback loops to improve campaign outcomes.
• Contribute to thought leadership and agency's positioning as a leader in media science.
Qualifications
• Minimum of 10+ years of experience in analytics and media measurement with a focus on consumer brands within the agency sector, media consultancy or in-house energy.
• Advanced degree or equivalent experience in a quantitative field (e.g., Statistics, Economics, Data Science, Mathematics, or related discipline).
• Expertise in media analytics, measurement strategy, CAC optimization, and media performance including MTA, MMM and media research.
• Strong knowledge of industry trends and a deep understanding of scaling media campaigns effectively.
• Proven track record of guiding brands to evolve from performance-driven to performance-optimized strategies by challenging conventions to optimize client business outcomes.
• Must be able to be highly-entrepreneurial, hands-on and be comfortable working in a small agency environment.
Apply Now
Apply Now