Strategic Marketing Lead

The Strategic Marketing Lead is responsible for vertical-specific marketing strategy, messaging, and execution in alignment with the company’s overall brand and business objectives. This role drives commercialization initiatives, develops value propositions, produces industry-relevant content, and enables cross-functional alignment across product management, sales, digital, and executive leadership. The ideal candidate brings strong strategic thinking, project leadership, and communication skills, with experience translating business needs into integrated marketing initiatives that drive growth.
How You Will Help
Vertical Strategy & Positioning Drive and manage vertical marketing strategies and messaging, including new product commercialization, value proposition development, industry engagement, and overall strategic leadership for all marketing activity within the vertical. Advance the company’s voice and position in the marketplace by developing and promoting thought-leadership content in partnership with internal subject matter experts. Manage editorial content and strategy for the vertical, including development of both print and digital content. Cross-Functional Partnership & Strategic Alignment Serve as a key strategic partner to product management, sales, and executive leadership to ensure vertical marketing campaigns align with broader company initiatives. Facilitate and manage stakeholder communications, including intake and prioritization of requirements, coordination of feedback, analytics review, and outbound communication of status, milestones, and deliverables. M&A and Corporate Initiatives Support Support marketing and executive leadership during ASC M&A activity within the assigned vertical, including preparation of market analyses, project schedules, and marketing integration plans in support of corporate initiatives. Marketing Program Execution Determine the appropriate mix of tactical marketing communication activities to support strategic initiatives and key projects. This may include: Campaign development and project briefs Digital tactics such as email, social media, video, and SEO/web content strategy KPI-driven lead management programs Coordinate work across internal teams and external partners, including creative agencies, event support companies, advertising partners, and other specialty vendors. Events & Industry Engagement Collaborate with cross-functional stakeholders to scope, plan, and execute industry events such as trade shows, exhibits, strategic hospitality events, and major internal meetings. For trade shows and similar events, manage the event budget, production schedule, content strategy, on-site logistics, and lead-generation processes. Support other event formats as required in partnership with relevant teams. Internal Collaboration & Communication Coordinate activities with the broader Marketing team to ensure they understand project requirements, receive actionable direction, and stay aligned to cross-functional needs. Facilitate strategic communication and collaboration across teams to maintain alignment and ensure delivery of high-quality marketing execution. Agency & Vendor Management Manage relationships with external digital agencies, creative partners, developers, and technical vendors. Provide clear briefs, oversee project timelines, and evaluate performance to ensure on-time, high-quality deliverables. Assist in evaluating new marketing technologies, tools, or partners.
What You Will Bring
Bachelor’s degree in marketing, Communications, Business, or related field. Minimum 7-10 years of corporate marketing experience Experience in the construction, building materials, architecture, or industrial manufacturing industries. Experience managing external agencies, internal marketing teams or freelance resources. Familiarity and experience with CRM and marketing automation platforms (We use MS Dynamics and HubSpot). Experience in developing and delivering content marketing strategies including written, visual and video thought-leadership and value-proposition content to segmented, technical audiences Experience supporting product commercialization and B2B value-proposition development strongly preferred. Strong strategic thinking with the ability to translate business goals into effective marketing initiatives. Experience with digital marketing tactics including SEO, email, social media, and lead-management workflows (in partnership with digital team resources). Detail-oriented with strong analytical and problem-solving capabilities. Comfortable working in a fast-paced, matrixed organization Curiosity, openness to learning new technologies

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