Strategic Growth Initiatives Program Manager - US Consumer Channel
About the position
The position involves developing and executing a program to support new Strategic Growth Initiatives across Apple's US Consumer Channel. The role focuses on growing revenue, installed base, and customer engagement through the creation and standardization of a new partner program. The successful candidate will collaborate cross-functionally to design and implement strategic growth initiatives, generating scalable omni-channel campaigns based on market and customer insights.
Responsibilities
• Compile and evaluate market and customer intelligence insights to develop program briefs for campaign playbooks and assets.
,
• Create business cases with account and business development teams to secure program funding and forecast campaign performance trends.
,
• Develop partner campaign asset kits in collaboration with the Marcom team to maximize impact across the channel.
,
• Project manage targeted, digital-first, omni-channel campaigns including online, in-store, SEO, social media, emails, push notifications, digital display advertising, events, and influencers.
,
• Define and implement the use of AI and ML tools to enhance partner marketing creative and measurement.
,
• Work with data science/analytics teams to build tools for measuring ROI and KPIs, and create standardized reporting on partner campaign performance.
,
• Optimize partner campaigns to improve results and enhance customer experience.
,
• Identify trends and insights to inform priorities and optimize spend and performance based on insights.
,
• Evaluate emerging technologies and digital trends for potential adoption.
Requirements
• 5+ years of experience in Marketing strategy with an emphasis on Digital Marketing, Advertising, Product Marketing, and Analytics.
,
• Knowledge of US Consumer retailers and their in-store, eCommerce platforms and targeted campaign capabilities.
,
• Strong subject matter expertise in digital marketing including SEO, database, email, SMS, push, social media, influencers, and display advertising campaigns.
,
• Proven track record of leveraging technology to drive scale, particularly with AI and ML technologies in creative and campaign measurement.
,
• Adept at identifying target audiences and executing digital-led, omni-channel campaigns that engage and motivate customers.
,
• Proficient in optimizing user funnels for best-in-class customer experience, understanding customer journeys from digital discovery to in-store experiences.
,
• Data-driven mindset with stellar analytical skills to transform data into actionable insights.
,
• Well-versed in web analytics tools such as Adobe Analytics.
Nice-to-haves
• Comfortable with ambiguity and accountable for results without direct control.
,
• Knowledge of the latest trends and technologies in digital-first, omni-channel campaigns.
,
• Excellent project management skills, including work prioritization and planning.
Benefits
• Health insurance
,
• 401k
,
• Paid holidays
,
• Flexible scheduling
,
• Professional development opportunities
Apply Now
The position involves developing and executing a program to support new Strategic Growth Initiatives across Apple's US Consumer Channel. The role focuses on growing revenue, installed base, and customer engagement through the creation and standardization of a new partner program. The successful candidate will collaborate cross-functionally to design and implement strategic growth initiatives, generating scalable omni-channel campaigns based on market and customer insights.
Responsibilities
• Compile and evaluate market and customer intelligence insights to develop program briefs for campaign playbooks and assets.
,
• Create business cases with account and business development teams to secure program funding and forecast campaign performance trends.
,
• Develop partner campaign asset kits in collaboration with the Marcom team to maximize impact across the channel.
,
• Project manage targeted, digital-first, omni-channel campaigns including online, in-store, SEO, social media, emails, push notifications, digital display advertising, events, and influencers.
,
• Define and implement the use of AI and ML tools to enhance partner marketing creative and measurement.
,
• Work with data science/analytics teams to build tools for measuring ROI and KPIs, and create standardized reporting on partner campaign performance.
,
• Optimize partner campaigns to improve results and enhance customer experience.
,
• Identify trends and insights to inform priorities and optimize spend and performance based on insights.
,
• Evaluate emerging technologies and digital trends for potential adoption.
Requirements
• 5+ years of experience in Marketing strategy with an emphasis on Digital Marketing, Advertising, Product Marketing, and Analytics.
,
• Knowledge of US Consumer retailers and their in-store, eCommerce platforms and targeted campaign capabilities.
,
• Strong subject matter expertise in digital marketing including SEO, database, email, SMS, push, social media, influencers, and display advertising campaigns.
,
• Proven track record of leveraging technology to drive scale, particularly with AI and ML technologies in creative and campaign measurement.
,
• Adept at identifying target audiences and executing digital-led, omni-channel campaigns that engage and motivate customers.
,
• Proficient in optimizing user funnels for best-in-class customer experience, understanding customer journeys from digital discovery to in-store experiences.
,
• Data-driven mindset with stellar analytical skills to transform data into actionable insights.
,
• Well-versed in web analytics tools such as Adobe Analytics.
Nice-to-haves
• Comfortable with ambiguity and accountable for results without direct control.
,
• Knowledge of the latest trends and technologies in digital-first, omni-channel campaigns.
,
• Excellent project management skills, including work prioritization and planning.
Benefits
• Health insurance
,
• 401k
,
• Paid holidays
,
• Flexible scheduling
,
• Professional development opportunities
Apply Now