Sr. Staff Program Manager - Digital Campaigns (Fremont, CA, US)
About our group: Seagate Corporate Marketing drives Seagate’s position in the market. We show how Seagate’s innovations, employees, customers, and partners bring the value of data to life through owned, earned, and paid activations. About the role - you will: Seagate is looking for an experienced digital campaign manager that brings content to life across the customer journey. The Sr. Staff Program Manager of Digital Campaigns will Design, execute, and optimize cross-channel digital demand and brand campaigns (search, paid social, display, programmatic, email, and media partnerships) that drive qualified pipeline for B2B and conversion/retention for B2C. Key Responsibilities : Develop data-backed digital campaign programming based on Seagate and industry-level benchmarks. Create quarterly and annual end-to-end media plans including search, paid social, display, programmatic, email, and media partnerships. Work with analytics team to refine audience segmentation and align tracking and attribution models. Manage internal and agency resources to execute paid social media campaigns. Deliver measurable lift in KPIs (CPL, CPA, MQLs, ROAS) through iterative optimization and data-driven experimentation. Work in tandem with marketing campaigns lead and product marketing managers to connect user journeys from top-of-funnel through to bottom-of-funnel. Communicate strategies and plans to internal and external stakeholders. About you: Extensive experience in leading data-driven digital campaigns. Developing and delivering against end-to-end media plans that include benchmarks and KPIs. Feeding into digital content, social media, and integrated marketing plans. Previous experience with responsibility for digital campaigns at a B2B and B2C technology company. Your experience includes: Experience running concurrent paid and organic nurture campaigns while simultaneously planning. Location: United States Remote; #LI-Remote United States; This is a fully remote opportunity. Seagate is able to offer virtual employment for this position in the following states: AL, AZ, CA, CO, CT, FL, GA, ID, IL, IN, KS, KY, MA, MD, MI, MN, MO, NC, NH, NJ, NM, NY, NV, OH, OK, OR, PA, SC, SD, TN, TX, UT, VA, WA, WI, WY. The estimated base salary range for this position is $129,000 - $190,000. The individual salary is based on work location and additional factors, including job-related skills, experience, and relevant education or training. Seagate offers comprehensive benefits to its eligible employees, including, but not limited to, eligibility to participate in discretionary bonus program, medical, dental, vision, and life insurance, short-and long-term disability, 401(k), employee stock purchase plan, health savings account, dependent care, and healthcare spending accounts. Seagate also offers paid time off, including 12 holidays, flexible time off provided pursuant to Seagate policy, a minimum of 48 hours of paid sick leave, and 16 weeks of paid parental leave. The benefits for this position are based on a full-time schedule for a full calendar year and may differ depending on work location. Location : Fremont USA Research Center Travel : Up to 10%