Sr. Product Marketing Specialist - Remote within the United States
OEC provides software solutions to those who work in the automotive parts and repair industry. Our solutions make it easier for automotive industry professionals to buy and sell parts, conduct repair research & planning, optimize estimates, improve the parts supply chain, and more. OEC partners with many of the worlds largest manufacturers, dealers and suppliers, shops and repairers, and service providers, giving our customers access to a comprehensive network and a streamlined workflow.
Job Summary
Collaborates with Product Management, Sales and Marketing teams (Demand Generation and Brand/Creative) to develop innovative programs that drive demand.
Key Responsibilities
1. Serves as the subject matter expert for market competitive intelligence, such as identification of OEC buyers and their buying patterns and factors that influence the purchase.
2. Collaborates with product management to develop product positioning and messaging that resonates with targeted buyer personas.
3. Understands and documents the buyers process, including where they get information, and the who, what, when and why behind the decisions they make. Then drives changes to the companys sales and marketing processes based on what is learned.
4. Develops a marketing plan for the products supported in conjunction with the marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers.
5. Delivers foundational product/solution content and collateral - including customer presentations, product collateral, videos, use cases, case studies and value visualization ROI.
6. Drives/owns sales readiness and demand generation to meet prioritized growth targets.
7. Assesses the effectiveness of the marketing programs that support targeted products on an ongoing basis and reports back to the manager/the business on required changes.
8. Plans the launches of net-new products and releases of existing products and manages the cross-functional implementation of the plan. Owns the plan + deliverables and leverages appropriate teams for execution.
9. Understands and supports OECs sales channels; provides training on problems we solve for our buyers and users; develops internal tools and external collateral items and educates sales on best approach for when and how to use the sales support tools.
Education
A bachelors degree from an accredited college or university is required, with a focus in marketing, business, or related discipline. In the absence of a degree, equivalent work experience directly related to the key responsibilities of the role will be considered as a substitute for the degree.
Experience
At least 4 years of product marketing experience in the automotive industry. Must also be able to demonstrate the following skills and abilities:
Can apply advanced marketing principles and is able to think creatively.
Comfortable with taking ownership of work, independently completing projects, and meeting assigned deliverables with limited guidance.
Ability and willingness to mentor junior level staff.
Strong interpersonal and relationship management skills, and intuitively knows when to push back or when to dive in based on opportunity value and sales goals.
Solid experience working with different tech stacks, including CRMs and project management tools, especially Microsoft Dynamics, Hubspot, and Wrike.
Quickly learn and gain an in-depth understanding of OECs products value proposition in a way that resonates with the audience and clearly articulations how we solve our buyers problems.
Can apply principles of logical thinking to define problems, collect data, establish facts, identify patterns, draw valid conclusions on whats working and what isnt, and offer recommendations for continuous improvement.
What makes working at OEC awesome? It varies from employee to employee. For some, it's the flexibility - whether it's remote work or a hybrid or in-person role, OEC takes our teams across multiple time zones and international communities. For others, it's the strong sense of camaraderie and community that celebrates both individuals and team-driven contributions. Or it could be the empowerment and how the team is encouraged to take risks, learn, and grow within a dynamic and supportive environment. But no matter what gets us out of bed in the morning, our whole global community is inspired to be forward thinking and drive innovative solutions for the automotive parts and repair industry.
OEConnection is subject to certain governmental recordkeeping and reporting requirements for the administration of civil rights laws and regulations. In order to comply with these laws, we invite applicants and employees to voluntarily self-identify their gender, race and ethnicity. Submission of this information is strictly voluntary and refusal to provide it will not subject you to any adverse treatment. The information obtained will be kept confidential and may only be used in accordance with the provision of applicable laws, executive orders, and regulations, including those that require the information to be summarized and reported to the federal government for civil rights enforcement. When reported, data will not identify any specific individual. This information will be maintained separately from your application for employment. If you do not wish to self-identify at this time, you may do so in the future by submitting this form. Failure to provide the following information will not subject you to any adverse action or treatment. OEConnection is an Equal Opportunity/ Affirmative Action employer. We provide equal employment opportunities to all qualified employees and applicants for employment without regard to race, religion, sex, age, marital status, national origin, sexual orientation, citizenship status, veteran status, disability or any other legally protected status. We prohibit discrimination in decisions concerning recruitment, hiring, compensation, benefits, training, termination, promotions, or any other condition of employment or career development.
Apply Now
Job Summary
Collaborates with Product Management, Sales and Marketing teams (Demand Generation and Brand/Creative) to develop innovative programs that drive demand.
Key Responsibilities
1. Serves as the subject matter expert for market competitive intelligence, such as identification of OEC buyers and their buying patterns and factors that influence the purchase.
2. Collaborates with product management to develop product positioning and messaging that resonates with targeted buyer personas.
3. Understands and documents the buyers process, including where they get information, and the who, what, when and why behind the decisions they make. Then drives changes to the companys sales and marketing processes based on what is learned.
4. Develops a marketing plan for the products supported in conjunction with the marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers.
5. Delivers foundational product/solution content and collateral - including customer presentations, product collateral, videos, use cases, case studies and value visualization ROI.
6. Drives/owns sales readiness and demand generation to meet prioritized growth targets.
7. Assesses the effectiveness of the marketing programs that support targeted products on an ongoing basis and reports back to the manager/the business on required changes.
8. Plans the launches of net-new products and releases of existing products and manages the cross-functional implementation of the plan. Owns the plan + deliverables and leverages appropriate teams for execution.
9. Understands and supports OECs sales channels; provides training on problems we solve for our buyers and users; develops internal tools and external collateral items and educates sales on best approach for when and how to use the sales support tools.
Education
A bachelors degree from an accredited college or university is required, with a focus in marketing, business, or related discipline. In the absence of a degree, equivalent work experience directly related to the key responsibilities of the role will be considered as a substitute for the degree.
Experience
At least 4 years of product marketing experience in the automotive industry. Must also be able to demonstrate the following skills and abilities:
Can apply advanced marketing principles and is able to think creatively.
Comfortable with taking ownership of work, independently completing projects, and meeting assigned deliverables with limited guidance.
Ability and willingness to mentor junior level staff.
Strong interpersonal and relationship management skills, and intuitively knows when to push back or when to dive in based on opportunity value and sales goals.
Solid experience working with different tech stacks, including CRMs and project management tools, especially Microsoft Dynamics, Hubspot, and Wrike.
Quickly learn and gain an in-depth understanding of OECs products value proposition in a way that resonates with the audience and clearly articulations how we solve our buyers problems.
Can apply principles of logical thinking to define problems, collect data, establish facts, identify patterns, draw valid conclusions on whats working and what isnt, and offer recommendations for continuous improvement.
What makes working at OEC awesome? It varies from employee to employee. For some, it's the flexibility - whether it's remote work or a hybrid or in-person role, OEC takes our teams across multiple time zones and international communities. For others, it's the strong sense of camaraderie and community that celebrates both individuals and team-driven contributions. Or it could be the empowerment and how the team is encouraged to take risks, learn, and grow within a dynamic and supportive environment. But no matter what gets us out of bed in the morning, our whole global community is inspired to be forward thinking and drive innovative solutions for the automotive parts and repair industry.
OEConnection is subject to certain governmental recordkeeping and reporting requirements for the administration of civil rights laws and regulations. In order to comply with these laws, we invite applicants and employees to voluntarily self-identify their gender, race and ethnicity. Submission of this information is strictly voluntary and refusal to provide it will not subject you to any adverse treatment. The information obtained will be kept confidential and may only be used in accordance with the provision of applicable laws, executive orders, and regulations, including those that require the information to be summarized and reported to the federal government for civil rights enforcement. When reported, data will not identify any specific individual. This information will be maintained separately from your application for employment. If you do not wish to self-identify at this time, you may do so in the future by submitting this form. Failure to provide the following information will not subject you to any adverse action or treatment. OEConnection is an Equal Opportunity/ Affirmative Action employer. We provide equal employment opportunities to all qualified employees and applicants for employment without regard to race, religion, sex, age, marital status, national origin, sexual orientation, citizenship status, veteran status, disability or any other legally protected status. We prohibit discrimination in decisions concerning recruitment, hiring, compensation, benefits, training, termination, promotions, or any other condition of employment or career development.
Apply Now