Sr. PPC Specialist - VA
About the position CJ Pony Parts, a leader in the automotive parts industry, is seeking a highly skilled and results-driven Senior PPC Specialist to join our growing digital marketing team. In this key role, you'll manage and optimize our paid media strategy, overseeing multi-million-dollar annual ad spend to drive measurable growth. You will collaborate closely with leadership and cross-functional teams to ensure paid campaigns align with business objectives and deliver exceptional ROI. Responsibilities • Develop, manage, and optimize paid media campaigns across Google Ads (Search, Shopping, Display, Performance Max, and Video), Microsoft Advertising, and Meta Ads. • Oversee paid media strategies for our sister site, Classic Muscle Parts, tailoring campaigns to its audience and goals. • Translate business objectives into actionable paid media plans, including budget planning, demand forecasting, and performance reporting. • Manage and optimize Google Shopping campaigns, including daily feed maintenance in Google Merchant Center. • Conduct performance analyses to refine bidding strategies, targeting, and creative assets. • Stay current on industry trends, tools, and platform updates, implementing best practices to maintain a competitive edge. • Collaborate with creative and development teams on ad copy, new creative testing, and landing page optimization. • Work with other marketing stakeholders to ensure strategies are integrated across all channels. Requirements • 3-5 years of hands-on eCommerce PPC experience, including writing high-performing ad copy and headlines. • Bachelor's degree in a related field or equivalent work experience. • Expert-level knowledge of Google Ads, Microsoft Advertising, and Meta Ads platforms. • Deep proficiency with Google Analytics and Google Merchant Center. • Strong analytical skills with a track record of turning complex data into actionable insights. • Passion for digital marketing, testing, and learning. • Excellent communication skills and a collaborative, team-focused approach. Nice-to-haves • Automotive industry experience a plus. Benefits • Competitive salary • Paid time off • Affordable medical insurance • Health savings account with company contribution • Dental and vision insurance • Life and short-term disability insurance • 401(k) with 4% company match and profit sharing • Company-paid holidays Apply tot his job