Sr. Growth & Lifecycle Marketing Manager (Remote)
About the position This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Senior Growth & Lifecycle Marketing Manager - REMOTE. In this role, you will take charge of strategies that drive customer engagement from initial touch to long-term loyalty. The successful candidate will blend marketing expertise with analytical skills to optimize the customer journey, enabling users to extract maximum value from our services. Collaborating with various teams across the organization, you will ensure all communications are cohesive and compelling. This position represents a unique opportunity to shape the marketing landscape energetically and creatively, while contributing to our goal of improving healthcare decisions. Responsibilities • Build and manage lifecycle programs across email and in-app channels. • Develop expansion and upsell nurture flows aligned with customer goals. • Partner with Customer Experience and Sales to enhance engagement and retention. • Support strategic initiatives like the Customer Advisory Board. • Collaborate on funnel initiatives with Demand Generation. • Create conversion-oriented landing page content and campaign assets. • Test early-journey experiments that drive product activation. • Provide insights and performance data to inform campaign strategy. Requirements • 4–6 years of experience in growth, lifecycle, or full-funnel B2B marketing. • Proven ability to design and execute effective marketing programs. • Experience partnering with Demand Generation on related initiatives. • Strong copywriting and storytelling skills. • Hands-on experience with marketing automation platforms. • Analytical mindset with a focus on data-driven solutions. • Ability to work cross-functionally in a fast-paced environment. Benefits • Work in a fully remote environment. • Be part of a high-performance, values-driven team. • Opportunity to tackle complex healthcare challenges with technology. • Access to a diverse team committed to inclusive culture. • Competitive salary and benefits package. • Professional development and growth opportunities. Apply tot his job