Sr. Director, Customer Growth Business Development
The Sr. Director, Customer Growth Business Development role is a new position that will provide strategic leadership within the FSOP Business Development Center of Excellence. This team will secure new business, drive new category growth and play a key role in successfully managing our continued pipeline of renewals through building content, effective stewardship materials and other commercial... tools. As a newly formed Business Development COE, were looking for individuals who are solution oriented and comfortable with white space. The ideal candidate will find opportunities to make progress and create value, even when the path forward is not clear.
This position will serve as the strategic bridge between Coca-Cola and our potential/existing customers and their guests, representing the perspective/voice of customers in how Coca-Cola brands and capabilities can best serve their needs.
Location: Atlanta preferred, other Eastern or Central time zones will be considered
What You'll Do for Us
Lead all growth/customer marketing related activities for the new Business Development COE
Build strategic relationships with C-Suite marketing executives at top customers in the Code 10 pipeline
Serve as team lead with internal stakeholders to secure support for Business Development project needs (i.e. Insights, Digital, Brand, Assets, Commercial, etc.)
Support strategic development of customer stewardship materials to provide improved support of Code 10 & Code 5 efforts being led by other FSOP customer teams (i.e. Why Coke Evolution, Value Bundle, Code 5/10 Playbook, Bev. Consultant Playbook, etc.)
Provide customer insights to brand, integrated marketing, innovation and strategy teams, and identify when additional customer marketing research may be required to position us to win new business or retain existing customers
Identify key trends and gaps within our value bundle (i.e. food/bev pairings), and connect with internal subject matter experts to develop solutions & commercialize best practices
Create a communication plan for internal senior leaders that stewards Code 10 and Code 5 marketing strategies using various tools to gain alignment (e.g., newsletters, PowerPoint presentations, face-to-face meetings, video conferencing, etc.)
Build impactful relationships through Industry engagements
Qualification & Requirements:
Education: Bachelor's Degree or equivalent work experience
Related Work Experience:
10+ years in marketing, agency or equivalent years of CPG experience, preferably with background/experience working with Foodservice customers.
Functional Skills:
Customer Marketing or Shopper Marketing experience, ideally within FSOP
Demonstrated ability to develop unique and compelling beverage partnership strategies, preferably with Code 10 customers
Strong communication & influencing skills
Comfortable leading through complex, long-term projects
Strong problem-solving skills, solution orientation
Thrive in ambiguity
Planning and organizing
Capable of leading through change
Fast and agile learner
Travel - Approximately 20-30%
What We Can Do For You
Challenging Work: Our unique global system offers constant opportunities to develop world-class skills and a truly international career.
Iconic Brand: Work on the most recognized brand in the world and be part of developing the brands next chapter.
Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.
SkillsMedia Planning; Sponsorships; Local Advertising; Shopper Marketing; Marketing Activation; Competitor Analysis; Digital Media Strategy; Creative Briefs; Marketing Strategies; SWOT Analysis; Brand Positioning; Group Problem Solving; Social Media Strategies; Channel Management
Apply Now
This position will serve as the strategic bridge between Coca-Cola and our potential/existing customers and their guests, representing the perspective/voice of customers in how Coca-Cola brands and capabilities can best serve their needs.
Location: Atlanta preferred, other Eastern or Central time zones will be considered
What You'll Do for Us
Lead all growth/customer marketing related activities for the new Business Development COE
Build strategic relationships with C-Suite marketing executives at top customers in the Code 10 pipeline
Serve as team lead with internal stakeholders to secure support for Business Development project needs (i.e. Insights, Digital, Brand, Assets, Commercial, etc.)
Support strategic development of customer stewardship materials to provide improved support of Code 10 & Code 5 efforts being led by other FSOP customer teams (i.e. Why Coke Evolution, Value Bundle, Code 5/10 Playbook, Bev. Consultant Playbook, etc.)
Provide customer insights to brand, integrated marketing, innovation and strategy teams, and identify when additional customer marketing research may be required to position us to win new business or retain existing customers
Identify key trends and gaps within our value bundle (i.e. food/bev pairings), and connect with internal subject matter experts to develop solutions & commercialize best practices
Create a communication plan for internal senior leaders that stewards Code 10 and Code 5 marketing strategies using various tools to gain alignment (e.g., newsletters, PowerPoint presentations, face-to-face meetings, video conferencing, etc.)
Build impactful relationships through Industry engagements
Qualification & Requirements:
Education: Bachelor's Degree or equivalent work experience
Related Work Experience:
10+ years in marketing, agency or equivalent years of CPG experience, preferably with background/experience working with Foodservice customers.
Functional Skills:
Customer Marketing or Shopper Marketing experience, ideally within FSOP
Demonstrated ability to develop unique and compelling beverage partnership strategies, preferably with Code 10 customers
Strong communication & influencing skills
Comfortable leading through complex, long-term projects
Strong problem-solving skills, solution orientation
Thrive in ambiguity
Planning and organizing
Capable of leading through change
Fast and agile learner
Travel - Approximately 20-30%
What We Can Do For You
Challenging Work: Our unique global system offers constant opportunities to develop world-class skills and a truly international career.
Iconic Brand: Work on the most recognized brand in the world and be part of developing the brands next chapter.
Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.
SkillsMedia Planning; Sponsorships; Local Advertising; Shopper Marketing; Marketing Activation; Competitor Analysis; Digital Media Strategy; Creative Briefs; Marketing Strategies; SWOT Analysis; Brand Positioning; Group Problem Solving; Social Media Strategies; Channel Management
Apply Now