Sr Digital Mktng Specialist
Job Description
Job Summary:
We are seeking a proactive and detail-oriented Sr Digital Marketing Specialist to support global lead processes. This role will drive lead hygiene, scoring, qualification, and process efficiency in collaboration with Marketing, Sales, and IT teams. The ideal candidate will be experienced in Salesforce or similar CRMs, capable of managing lead workflows, and focused on delivering measurable impact through data-driven insights.
ā¢ Lead Qualification & Lifecycle Management (Marketo & Salesforce
ā¢ Monitor and manage inbound leads from multiple sources (e.g., web, email, events), analyzing the Inside Marketing queue to determine lead quality and sales-readiness.
ā¢ Route Marketing Qualified Leads (MQLs) to appropriate sales representatives in Salesforce (SFDC) within defined SLAs.
ā¢ Collaborate with the sales team to refine qualification criteria, enhance follow-up processes, and improve MQL-to-SQL conversion rates.
ā¢ Support and manage transactional leads across different products/business units, ensuring consistent handling across SFDC and Marketo.
ā¢ Maintain data hygiene by deduplicating, enriching, and updating lead records across systems.
ā¢ Lead-to-Revenue (L2R) Process Optimization
ā¢ Track and optimize the full lead lifecycle from initial inquiry to closed-won opportunity, ensuring accurate stage mapping in SFDC and related dashboards.
Identify bottlenecks and inefficiencies in the funnel; recommend improvements to accelerate pipeline velocity.
ā¢ Collaborate with the Marketo team to refine nurture programs and lifecycle campaigns based on funnel performance insights.
ā¢ Align marketing and sales on lifecycle definitions (MQL, SAL, SQL) and improve handoff mechanisms.
ā¢ CRM & Marketing Automation Management
ā¢ Maintain and manage lead and contact databases in Salesforce or other CRM platforms, ensuring campaign attribution, deduplication, segmentation, and timely updates.
ā¢ Configure lead assignment rules, scoring models, and workflows in alignment with sales priorities.
ā¢ Monitor syncs and data flows between Marketo and SFDC, troubleshooting delays or errors with Sales Ops and IT.
ā¢ Implement and oversee opt-in compliance processes across all marketing channels (GDPR, CAN-SPAM).
ā¢ Support segmentation and database management strategies to drive personalized marketing and campaign targeting.
ā¢ Educate internal users on best practices for CRM and marketing automation tools and document key processes and updates.
ā¢ Salesforce (SFDC) Operations
ā¢ Maintain accurate lead and contact records, including proper campaign member tagging, activity tracking, and follow-up workflow management.
ā¢ Create and manage reports and dashboards in SFDC for sales and marketing stakeholders to visualize performance, lead flow, and ROI.
ā¢ Collaborate with Marketo and Sales Ops teams to resolve sync issues and ensure consistent data alignment across systems.
ā¢ Campaign & Event Integration
ā¢ Work closely with the Events team to support strategic and operational planning for lead generation at tradeshows and virtual/in-person events.
ā¢ Track lead capture effectiveness from events and ensure timely routing and follow-up.
ā¢ Support global campaigns across multiple businesses and verticals with accurate campaign setup, lead handling, and follow-through.
ā¢ Analytics, Reporting & Alignment
ā¢ Generate monthly and ad hoc analytical reports for global marketing teams, tracking lead volume, quality, and conversion metrics.
ā¢ Evaluate lead sources and campaign performance to provide actionable insights and recommend optimizations.
Share insights with relevant teams to continuously improve marketing effectiveness and sales enablement.
Qualifications
MUST HAVE
ā¢ Minimum of five years' working experience with customer marketing programs in B2B.
ā¢ Proficiency in Microsoft 365, Marketo, Salesforce and PowerBI and or alternative.
ā¢ Excellent communication and interpersonal skills.
ā¢ Strong English skills (written and verbal).
WE VALUE
ā¢ An associate's or bachelor' s degree in Communications, Marketing, Business Management or a related field.
ā¢ Experience with digital campaigns, tracking metrics and analyzing results to make qualified recommendations.
ā¢ Corporate and agency leadership experience.
ā¢ Excellent business writing and editing skills.
ā¢ Outstanding organizational and project planning skills.
ā¢ Ability to work well with cross-functional teams and across global cultures.
ā¢ Strong project management skills.
About Us
Honeywell helps organizations solve the world's most complex challenges in automation, the future of aviation and energy transition. As a trusted partner, we provide actionable solutions and innovation through our Aerospace Technologies, Building Automation, Energy and Sustainability Solutions, and Industrial Automation business segments - powered by our Honeywell Forge software - that help make the world smarter, safer and more sustainable.
Apply Now
Apply Now
Job Summary:
We are seeking a proactive and detail-oriented Sr Digital Marketing Specialist to support global lead processes. This role will drive lead hygiene, scoring, qualification, and process efficiency in collaboration with Marketing, Sales, and IT teams. The ideal candidate will be experienced in Salesforce or similar CRMs, capable of managing lead workflows, and focused on delivering measurable impact through data-driven insights.
ā¢ Lead Qualification & Lifecycle Management (Marketo & Salesforce
ā¢ Monitor and manage inbound leads from multiple sources (e.g., web, email, events), analyzing the Inside Marketing queue to determine lead quality and sales-readiness.
ā¢ Route Marketing Qualified Leads (MQLs) to appropriate sales representatives in Salesforce (SFDC) within defined SLAs.
ā¢ Collaborate with the sales team to refine qualification criteria, enhance follow-up processes, and improve MQL-to-SQL conversion rates.
ā¢ Support and manage transactional leads across different products/business units, ensuring consistent handling across SFDC and Marketo.
ā¢ Maintain data hygiene by deduplicating, enriching, and updating lead records across systems.
ā¢ Lead-to-Revenue (L2R) Process Optimization
ā¢ Track and optimize the full lead lifecycle from initial inquiry to closed-won opportunity, ensuring accurate stage mapping in SFDC and related dashboards.
Identify bottlenecks and inefficiencies in the funnel; recommend improvements to accelerate pipeline velocity.
ā¢ Collaborate with the Marketo team to refine nurture programs and lifecycle campaigns based on funnel performance insights.
ā¢ Align marketing and sales on lifecycle definitions (MQL, SAL, SQL) and improve handoff mechanisms.
ā¢ CRM & Marketing Automation Management
ā¢ Maintain and manage lead and contact databases in Salesforce or other CRM platforms, ensuring campaign attribution, deduplication, segmentation, and timely updates.
ā¢ Configure lead assignment rules, scoring models, and workflows in alignment with sales priorities.
ā¢ Monitor syncs and data flows between Marketo and SFDC, troubleshooting delays or errors with Sales Ops and IT.
ā¢ Implement and oversee opt-in compliance processes across all marketing channels (GDPR, CAN-SPAM).
ā¢ Support segmentation and database management strategies to drive personalized marketing and campaign targeting.
ā¢ Educate internal users on best practices for CRM and marketing automation tools and document key processes and updates.
ā¢ Salesforce (SFDC) Operations
ā¢ Maintain accurate lead and contact records, including proper campaign member tagging, activity tracking, and follow-up workflow management.
ā¢ Create and manage reports and dashboards in SFDC for sales and marketing stakeholders to visualize performance, lead flow, and ROI.
ā¢ Collaborate with Marketo and Sales Ops teams to resolve sync issues and ensure consistent data alignment across systems.
ā¢ Campaign & Event Integration
ā¢ Work closely with the Events team to support strategic and operational planning for lead generation at tradeshows and virtual/in-person events.
ā¢ Track lead capture effectiveness from events and ensure timely routing and follow-up.
ā¢ Support global campaigns across multiple businesses and verticals with accurate campaign setup, lead handling, and follow-through.
ā¢ Analytics, Reporting & Alignment
ā¢ Generate monthly and ad hoc analytical reports for global marketing teams, tracking lead volume, quality, and conversion metrics.
ā¢ Evaluate lead sources and campaign performance to provide actionable insights and recommend optimizations.
Share insights with relevant teams to continuously improve marketing effectiveness and sales enablement.
Qualifications
MUST HAVE
ā¢ Minimum of five years' working experience with customer marketing programs in B2B.
ā¢ Proficiency in Microsoft 365, Marketo, Salesforce and PowerBI and or alternative.
ā¢ Excellent communication and interpersonal skills.
ā¢ Strong English skills (written and verbal).
WE VALUE
ā¢ An associate's or bachelor' s degree in Communications, Marketing, Business Management or a related field.
ā¢ Experience with digital campaigns, tracking metrics and analyzing results to make qualified recommendations.
ā¢ Corporate and agency leadership experience.
ā¢ Excellent business writing and editing skills.
ā¢ Outstanding organizational and project planning skills.
ā¢ Ability to work well with cross-functional teams and across global cultures.
ā¢ Strong project management skills.
About Us
Honeywell helps organizations solve the world's most complex challenges in automation, the future of aviation and energy transition. As a trusted partner, we provide actionable solutions and innovation through our Aerospace Technologies, Building Automation, Energy and Sustainability Solutions, and Industrial Automation business segments - powered by our Honeywell Forge software - that help make the world smarter, safer and more sustainable.
Apply Now
Apply Now