Sr. Digital Marketing Manager - Healthcare IT
Join Jacobian's marketing team and take ownership of the digital channels that drive awareness, pipeline, and growth for our AI-powered radiology platform. In this role, you'll manage and optimize everything from paid search and LinkedIn campaigns to marketing automation and SEO, with a direct line of sight to revenue impact. This is a hands-on role for someone who is eager to build and optimize our campaigns. What you'll do Paid Advertising & Demand Generation Manage and optimize Google Ads, LinkedIn advertising, and display/retargeting campaigns with continuous testing of creative, targeting, and landing page variations Execute account-based marketing (ABM) campaigns targeting specific hospital systems and radiology practices Scale paid media budgets strategically based on performance data and business growth Collaborate with the marketing team on ad creative briefs and campaign messaging Search Engine Optimization (SEO) & Search Engine Marketing (SEM) Develop and execute an SEO strategy to improve organic visibility and search rankings Conduct keyword research targeting healthcare buyers and key clinical decision-makers Optimize website content, meta tags, and technical SEO elements; monitor keyword rankings and organic performance Apply SEM best practices consistently across all paid search campaigns Email Marketing & Marketing Automation Build and execute email campaigns for events, lead nurture, client engagement, and product updates Design and manage automated HubSpot workflows tailored to complex, long-cycle B2B sales Segment audiences and personalize messaging across buyer personas and funnel stages Collaborate with sales on lead quality, A/B testing strategies, and follow-up process optimization Content Distribution, Conversion Optimization & Analytics Manage the company's LinkedIn presence and distribute content across paid and organic digital channels to maximize reach Build and grow the company YouTube channel as the video content library expands; amplify PR wins and client testimonials Create and optimize campaign landing pages; run A/B tests on forms, headlines, CTAs, and key page elements Track marketing-influenced pipeline and deliver performance reports with clear ROI analysis and actionable recommendations