Sr Advisor-Digital Marketing

POSITION OVERVIEW: Responsible for strategic leadership, oversight and management of the strategies and execution related to digital marketing channels in support of the company’s product and service portfolio. ESSENTIAL JOB DUTIES/RESPONSIBILITIES: 1. Design, implement, and execute marketing strategies within digital channels (primarily, but not limited to, search and email strategy). 2. Works in a leadership capacity partnering with marketing technology experts, data scientists, and vendors to plan, launch, and optimize campaigns within the channel to maximize ROI. 3. Participates in test planning measurement and other analytical functions. 4. Maintains expertise on products and technologies through training and research and uses that training to drive and/or implement best practices and foster continuous improvement. 5. Comply with all applicable laws/regulations, as well as company policies/procedures 6. Perform other duties as required. Disclaimer: This job description is general in nature and is not designed to contain or to be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to the job. QUALIFICATIONS: • Bachelor’s degree in Marketing, Finance, Computer Science, Engineering or related field required. • Six (6) years of experience required in digital marketing or digital product management environment or demonstrated knowledge gained through coursework or work experience in digital product management, and technology support. • Strong ability to understand business and customer needs, customer/user experience management, product analysis and technology capabilities • Technical acumen • Strong collaboration, communications and analysis skills WORKING CONDITIONS: • None Preferred Qualifications: Pay Transparency: Pay: Additional Details: FedEx Freight is an Equal Opportunity Employer, including disabled and veterans. • Know Your Rights • Pay Transparency If you have a disability and you need assistance in order to apply for a position with FedEx Freight, please call 800-888-8252 or e-mail at [email protected]. FedEx Freight will not discharge or in any other manner discriminate against any employee or applicant for employment because such employee or applicant has inquired about, discussed, or disclosed the compensation of the employee or applicant or another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. Apply tot his job