Specialist I, Performance Marketing

Shure Incorporated is a leading global manufacturer of audio equipment known for quality and reliability. They are seeking a Performance Marketing Specialist to enhance their paid media efforts, focusing on campaign optimization and performance analysis. Responsibilities Provide paid media coordination with an emphasis on B2B campaigns, ensuring alignment with local teams, adhering to best practices, and maintaining quality assurance of campaign set up against media plan Support ongoing campaign optimizations across Search, Video, Social & Display with an emphasis on data-driven results, providing analyses of performance and documentation of results Execute ad creative testing and recording results against KPI’s and performance Provide ongoing analyses of campaign performance and ad landing pages leveraging dashboards, platform data, GA4 and heatmapping tools (Clarity) Support A/B testing & landing page optimization within SiteCore Conduct competitive analyses and benchmarking Skills Bachelor's degree in Business, Marketing, Digital Marketing, Psychology, Social Sciences, or a related field 1-2 years of experience working on assignments that are moderately difficult requiring judgement in resolving issues and making recommendations Must be able to read & write in English; other language skills are desirable Comprehensive knowledge of digital marketing platforms and best practices, and actively stays current on emerging trends Curious, analytical, and resourceful; strong ability to work independently after receiving general instructions on daily work and detailed instructions on newly introduced assignments Strong ability to multi-task, manage several projects simultaneously, and meet deadlines Strong communication skills with internal and external parties Interested in and pays attention to the details Excellent organizational skills Strong computer skills and knowledge in Microsoft Excel, Word, Power-Point & Outlook and AI Tools (e.g., CoPilot) Ability to apply company policies and procedures to resolve routine issues Ability to follow standard instructions, practices, and procedures in analyzing situations or data Digital or paid media experience (agency or in-house) developing strategy, reporting and/or executing paid media campaigns across key digital platforms (especially Google Ad Suite, Meta, LinkedIn, Reddit, TikTok) Experience with web & e-commerce analytics and marketing tactics Experience with A/B Testing tools (e.g., SiteCore, Google Optimize, Optimizely, VWO) Experience with dashboard and/or data visualization tools (e.g., Looker Studio, Datorama, Tableau, Power BI) Technical understanding of digital marketing tracking via UTMs, marketing tags, pixels, Google Tag Manager Experience with CRM tools (e.g., Salesforce, HubSpot) Benefits Comprehensive healthcare Mental health and retirement savings plans Generous paid time off programs Employee discounts Professional development opportunities Work-life balance initiatives Employee recognition programs Volunteering/community involvement opportunities Company Overview For 100 years, Shure Incorporated has developed best-in-class audio products that provide high-quality performance, reliability and value. It was founded in 1925, and is headquartered in Niles, Illinois, USA, with a workforce of 1001-5000 employees. Its website is