Social Media Specialist (on-site) – Amazon Store

TRAXXAS is seeking a Social Media Specialist to join its Marketing department. This position will be a key member of the Marketing team and will help bring to life marketing initiatives that build loyalty and engage consumers to take action on-line and in stores. The Social Media Specialist will lead the planning, and execution within social media platforms in support of all TRAXXAS products. This position will work with cross-functional members of the organization to define, plan and execute long-term social engagement solutions as well as create messaging for marketing campaigns and other social communications. RESPONSIBILITIES Partner with the Marketing team to develop strategy, manage & execute the integration of new media channels to existing media mix to maximize productivity of the online marketing channel and to increase visibility to target customers Oversee strategic and tactical social programs including content creation for multiple social channels, updates, photo selection, proofreading and overall brand consistency across social platforms Build the Traxxas Facebook, Instagram, X, YouTube and future platform fan bases and engage users on a daily basis Collaborate with the marketing team and other departments to develop social media content Actively assist consumers with support through messaging and comments Monitor social conversations and engagement across all social networks Responsible for brand consistency across communication channels to ensure accuracy, quality and a single look and feel in the marketplace Search for relevant thought leaders and organizations to follow and engage with Track and collect relevant social media metrics for brand platforms and competing brands, and ensure timely, effective and efficient reporting of all social media efforts Monitor and report on current trends in social media and new emerging technologies or platforms Maintain the content calendar for all social channels Support other marketing or sales campaigns (events, tradeshows, video shoots, etc.) REQUIREMENTS BA in Business, Marketing, Communications, Journalism, or comparable work experience required 3 to 5 years of online marketing experience with 1 to 2 years in social media Requires a passion for digital media and intense curiosity about the future of how consumers interact with each other, consume and engage with content, and develop affinity to brands online Strategic thinker with ability to generate ideas and work with minimal guidance Ability to effectively plan and execute social marketing programs Ability to blendi analytical and creative thinking Must possess an excellent understanding of social media, experience creating strategic social media programs and the ability to track effectiveness Customer Service oriented Proven ability to write creatively, specifically in social media communications Excellent verbal and written communications skills; good copy-writing/editing skills Proven experience successfully managing projects from strategy development through execution Self-motivated; results oriented. Ability to effectively self-direct and prioritize work Flexible in meeting tight deadlines with ability to react to ‘last minute’ change Ability to thrive in a fast-paced environment Ability to travel as needed This is an on-site, FT position located in our McKinney HQ five days a week. Candidates must be self-motivated, organized and able to work both within a team and independently. Must also be dependable and well-rounded individuals with flexible schedules (some travel required).