Social Media & Growth Strategist for The Reframe Lab (Instagram, Facebook, LinkedIn)
About The Reframe Lab: The Reframe Lab helps ambitious professionals worldwide step into bigger, better, better-paid roles by turning their CVs and LinkedIn profiles into strategic career brands that get noticed and invited in. My tone is warm, friendly, and slightly cheeky — think smart strategy with a human touch. I am VERY particular about the look and feel of my socials (be warned! :-)) My content pillars are: Aspiration ✦ Clarity ✦ Confidence. I'm not just speaking to job seekers — I empower career-driven professionals, consultants, and leaders who want to increase their visibility, credibility, and reach through social media. I've built a strong foundation across Instagram, our Facebook Page, and LinkedIn (personal page). Now, I'm ready to grow our audience, deepen engagement, and drive conversions to my digital products. ✦ Success Looks Like • Consistent, cohesive posting rhythm (5–7 posts weekly) • Noticeable increase in comments, shares, and saves • Steady follower growth aligned with our niche • Clear visibility of The Reframe Lab across all platforms • Increased traffic and conversions to digital products ✦ You’ll Thrive in This Role If You • Understand how to grow personal brands and not just company pages • Can balance data with design — analysing what works while keeping it beautiful • Stay ahead of social media trends and algorithm changes • Love working with modern, minimal, aspirational design • Communicate clearly and take initiative in strategy ✦ Preferred Experience • 5+ years managing organic growth for small brands or personal creators • Strong track record in Instagram and LinkedIn growth • Excellent written English and caption writing skills • Experienced in content optimisation, storytelling, and conversions • Canva and analytics expertise • Marketing Digital Products ✦ To Apply Please include: • Links to 2–3 Instagram or LinkedIn accounts you’ve managed (preferably personal brands). • Examples of your best-performing posts (screenshots or metrics). • A short note describing how you’d grow The Reframe Lab’s reach and engagement organically — while keeping tone and visuals consistent. • An example post you would do that matches my current look and feel of my socials (@the_reframelab on Instagram and The Reframe Lab on Facebook) ✦ A Note from Memrè (Founder) The Reframe Lab is built on storytelling, strategy, and transformation. If you understand how to turn that into content that inspires action, builds credibility, and converts — I’d love to collaborate with you. Apply tot his job