Social Media Content Operator (New CPG / Wellness Brand)
We're looking for a freelance social media content operator who can own our end-to-end content system across Instagram, TikTok, and other relevant platforms (X, YouTube Shorts, LinkedIn optional). This is a part-time role, ideal for a highly visual, culturally fluent creator who understands CPG, wellness trends, and early-stage storytelling.
What You'll Do:
Launch and brand all core social accounts (IG, TikTok, YouTube Shorts, etc.)
Build out a content calendar and keep it populated with brand-consistent visuals, copy, and video
Repurpose existing assets (renders, founder photos, mockups, Reels) and turn them into feed, story, and short-form video posts
Source relevant content (e.g., gym videos, early customer reactions, founder clips)
Suggest and execute light UGC-style content where relevant
Write captions, hashtags, and calls to action using our tone guide
Iterate weekly based on feedback
You're a Fit If You:
Have managed or built IG/TikTok/Shorts content for CPG, wellness, or startup brands
Can edit Reels/TikToks in CapCut or equivalent
Know how to tell a story in 15–60 seconds visually
Have an eye for subtle, elevated design (we are not loud or gimmicky)
Are comfortable working with founders, async, and fast-paced early brand environments
Nice to Have:
Familiarity with clean label food/bev brands
Interest in gym culture, wellness, longevity, or high-performance nutrition
Light experience with influencer DM outreach or affiliate tools
What You'll Do:
Launch and brand all core social accounts (IG, TikTok, YouTube Shorts, etc.)
Build out a content calendar and keep it populated with brand-consistent visuals, copy, and video
Repurpose existing assets (renders, founder photos, mockups, Reels) and turn them into feed, story, and short-form video posts
Source relevant content (e.g., gym videos, early customer reactions, founder clips)
Suggest and execute light UGC-style content where relevant
Write captions, hashtags, and calls to action using our tone guide
Iterate weekly based on feedback
You're a Fit If You:
Have managed or built IG/TikTok/Shorts content for CPG, wellness, or startup brands
Can edit Reels/TikToks in CapCut or equivalent
Know how to tell a story in 15–60 seconds visually
Have an eye for subtle, elevated design (we are not loud or gimmicky)
Are comfortable working with founders, async, and fast-paced early brand environments
Nice to Have:
Familiarity with clean label food/bev brands
Interest in gym culture, wellness, longevity, or high-performance nutrition
Light experience with influencer DM outreach or affiliate tools