Social Marketing Manager Korea

At Spotify, we believe that music, podcasts, and culture move the world—and we’re looking for a Social Marketing Manager to help craft the way Spotify shows up in those cultural conversations in Korea.In this role, you’ll be at the heart of crafting significant connections between Spotify and Korean audiences through smart, strategic, and standout social storytelling. You’ll develop and implement social-first campaigns, narratives and social-native contents that live beyond the feed—creating moments that fuel conversation, shift perception, and drive fandom across our owned and operated channels.We’re looking for someone with a deep understanding of digital and social platforms, a sharp cultural radar, and a passion for content, music, and entertainment. You know how to build a brand voice that resonates, collaborate with creatives and creators, and move at the speed of culture—whether that’s amplifying a new release, jumping on a trend, or launching an artist-led moment.If you thrive in fast-moving, collaborative environments, think social and platform-first, and love the intersection of culture and content—we’d love to hear from you. What You'll Do Help make Spotify the go-to destination for music fans and audio listeners in KoreaLead and implement a comprehensive social marketing strategy for artist releases and priority campaigns, with a focus on driving audience growth for Spotify on and off platform in KoreaDevelop content marketing initiatives in Korea, including always-on contents, social-native contents and editorial partnership content promotionsLead always-on content marketing programs that engage audiences and encourage repeat visits to Spotify on and off platformWork closely with cross-functional Spotify teams locally and across the globeWork closely and lead external partners (creative, media, and social agencies)Help establish Spotify as the top tier destination for music fans and audio listeners in KoreaLead and implement a comprehensive social marketing strategy for artist and podcast releases, as well as priority campaigns, focused on driving audience growth both on and off the Spotify platform in KoreaOrchestrate content marketing initiatives tailored to Korean audiences, including always-on social content, snackable content productions, platform-native creative, and editorial partnership activationsYour strong expertise, understanding, and instincts for Korean culture and trends will help develop, create, and produce best-in-class marketing content that resonates with local audiences.Build and maintain a social media presence that fans love to follow, engage with, and shareCollaborate closely with cross-functional Spotify teams, both locally and across global marketsWork closely and lead external partners (creative, media, and social agenciesHelp establish Spotify as the top tier destination for music fans and audio listeners in Korea Who You Are You have a minimum of 7+ years working experience in content marketing (including social media) across strategy and creative in KoreaExperience working for brands, especially in music or entertainment industry in local Korea marketConfident in planning and crafting strategies for social media and content marketing campaigns with the extension across other media platforms with social-native and social-first mentalityNaturally plugged into internet culture — always on the pulse of trends, memes, and the cultural moments that get people talkingBroader marketing experience across all marketing & media channels, including influencers is a plusStrong analytical skills and experience in working with ad-tech tools is a plusExpert at establishing relationships with internal and external collaboratorsYou are a self-learner, become comfortable with constantly evolving environments and challenging goalsYou are well organised, and dedicated, with the ability to plan and deliver and pay outstanding attention to detailYou are adept at analyzing and interpreting data and using it to set goalsNative in Korean and fluent in English Where You'll Be You will be based out of our Seoul, South Korea officeWe offer you the flexibility to work where you work best! There will be some in-person meetings, but still allows for flexibility to work from home

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