Social Innovation Lead - Shaping the Future of Social Commerce at Target

Join the Team That's Revolutionizing Retail through Social Innovation At Target, we're not just about selling products; we're about creating an experience that inspires and surprises our guests. As a leader in the retail industry, we're committed to fostering a culture that values innovation, inclusivity, and community. Our Target Social team is at the forefront of this mission, driving growth and innovation through social media and digital engagement. We're now seeking a talented Social Innovation Lead to join our team and help shape the future of social commerce. About the Role As Social Innovation Lead, you will be responsible for driving social commerce innovation, informing content strategies, and collaborating with cross-functional teams to support Target's growth strategies. You'll serve as a conduit between internal stakeholders, external platform partners, and the social team, leveraging your expertise in social media and digital trends to inform cohesive platform strategies. Key Responsibilities Refine and optimize social growth strategy and roadmap by analyzing trends and performance data Collaborate with the Content Strategy Team to develop meaningful and cohesive creative platform strategies across Meta (Instagram and Facebook), TikTok, Google (YouTube), Pinterest, and other emerging platforms Monitor the competitive social landscape and emerging platforms to inform social innovation and first-to-market experiences Evolve quarterly and annual social insights and content analysis to empower cross-functional engagement with teams like GMS and Merchandising Partner with the Digital Media Team to define a cohesive paid and organic social strategy Establish a user-generated content strategy and unlock connectivity across Digital, Creative, and Marketing Teams Lead the social newsletter routine, editorial content, and iterations to drive awareness of social performance wins, opportunities, and competitive landscape Act as a social consultant to the broader enterprise and Target Marketing on external trends, competitive and emerging platform innovation, and testing strategies Build routines to share regular Social Innovation updates for the broader team and socialize work in flight About You To succeed in this role, you'll need a strong background in social media, digital, product, platform, or channel strategy, with a minimum of 8 years of experience. You should be well-versed in core social platforms, including Meta (Facebook and Instagram), TikTok, Pinterest, Google (YouTube), and other emerging platforms. Your expertise will be complemented by your ability to thrive in ambiguous scenarios, lead with curiosity, and drive clarity and process for stakeholders. Essential qualifications include: 8+ years of experience in social media, digital, product, platform, or channel strategy Experience with core social platforms, including Meta (Facebook and Instagram), TikTok, Pinterest, Google (YouTube), and other emerging platforms Ability to analyze data and identify trends to influence strategic innovation Strong relationship and communication skills Ability to inspire and motivate enterprise, platform, and agency partners to drive best-in-class social experiences Preferred qualifications include: Experience working in a fast-paced, dynamic retail environment Knowledge of emerging trends and technologies in social media and digital marketing Experience with data analysis and interpretation to inform strategic decisions What We Offer At Target, we're committed to investing in our team members' growth and well-being. We offer a competitive salary range of $89,700 - $161,500, depending on factors like labor markets, education, work experience, and certifications. In addition to your pay, you'll enjoy comprehensive benefits, including: Medical, vision, and dental insurance Life insurance and disability benefits 401(k) plan Employee discount Paid sick leave, national holidays, and vacation time Opportunities for career growth and professional development Work Environment and Company Culture Target is committed to fostering an inclusive and equitable work environment that values diversity and promotes a culture of belonging. Our team members are passionate about creating an experience that inspires and surprises our guests, and we're looking for talented individuals who share this vision. This role may be considered for a remote or hybrid work arrangement, depending on Target's needs. As a remote team member, you'll work full-time from home or an alternate location, with opportunities to travel to HQ up to 4 times a year. As a hybrid team member, you'll have the flexibility to work either remotely or onsite at a Target location, depending on the requirements of your role and team. Career Growth and Learning Benefits At Target, we're committed to helping our team members grow and develop their skills. As Social Innovation Lead, you'll have opportunities to: Develop your expertise in social media and digital marketing Collaborate with cross-functional teams to drive business growth Stay up-to-date with emerging trends and technologies in social media and digital marketing Participate in training and development programs to enhance your skills and knowledge Equal Employment Opportunity Target is an equal employment opportunity employer, committed to diversity and inclusion in the workplace. We welcome applicants from diverse backgrounds and perspectives, and we're committed to making reasonable accommodations for applicants with disabilities. Ready to Apply? If you're a motivated and innovative professional with a passion for social media and digital marketing, we want to hear from you. Apply today to join our team and help shape the future of social commerce at Target. Don't miss this opportunity to make a meaningful impact and grow your career with a leading retail brand. Apply now and let's build the future together! Apply for this job