Social Copywriter

The Kitchen North America is an in-house agency by Kraft Heinz focused on innovative marketing. As a Social Copywriter, you will craft engaging social content, manage brand presence, and collaborate with creative teams to enhance brand personalities and connect with audiences online. Responsibilities SOCIAL COPYWRITING: You’re a versatile writer who will write a range (from funny to inspiring) content for social and digital channels, helping to build consumer love for your brand and establish cultural relevance CONTENT CREATION: You will write, edit and publish engaging posts for various social networks SOCIAL OPTIMIZATION: You will optimize social media posts (language, tone, message) based on our target audience’s behaviors and established brand tone and voice COLLABORATION: You will work with a Content Creator on images and videos to complement text, and co-create a wide range of social post types and concepts BRAND PRESENCE CREATION: You’ll manage/update social media pages, profiles with on-tone descriptions and news AD COPYWRITING: You will coordinate with internal teams to create advertising concepts COMMUNITY MANAGEMENT: You’ll respond to questions and comments on our social media pages in a timely and accurate manner or transfer to the social care or escalations team for customer service-related issues Skills 1+ years of experience in a social team or creative department in a related role Advertising portfolio required A proven track record of writing for brands with a significant following, ideally for a CPG or lifestyle brand A history of being able to work with creative teams and strategists, providing expertise and influencing the brand's strategy A love and deep understanding of social culture and trends Experience with a social media management platform (i.e. Sprout, Sprinklr, Khoros) is required Excellent presentation skills and communication skills in a group environment A passion for food and food marketing A desire to do award-winning, internationally recognized work A university or college diploma in marketing, advertising, or a related field Company Overview The Kitchen is the inside agency for Kraft Heinz, based in Toronto & Chicago, built to craft culture-defining moments for the world's biggest feel-good food brands. It was founded in 2021, and is headquartered in Chicago, Illinois, USA, with a workforce of 51-200 employees. Its website is