Social Brand Strategist, Creator Partnerships

Avida helps fitness coaches build thriving online businesses — and we’re looking for a Social Brand Strategist to lead our brand storytelling, coach support, and content strategy. This is not your typical social media role. You’ll work directly with top-performing coaches, guide our internal team on best practices, and ensure Avida’s brand reflects the creativity and authenticity of our community. You’ll bring both creative and analytical strength — knowing how to turn content into growth. What You’ll Do Coach Growth & Community Support • Provide 1:1, data-driven guidance to 10–15 coaches weekly on social media performance and strategy.• Run quarterly workshops for coaches and monthly workshops for our Coach Account Managers (CAMs). • Build and share case studies on high-performing coaches. • Actively highlight coaches, ambassadors, and launches across channels to strengthen our community. • Manage internal newsletters for top coaches with updates, content inspiration, and wins. Brand & Campaign Excellence • Lead Avida’s social media strategy across all platforms — working with our Social Media Specialist on execution and growth. • Develop seasonal content calendars around key launches, holidays, and community moments.• Roll out quarterly social + email campaigns with clear KPIs. • Create playbooks and templates to help coaches launch and grow with consistent, on-brand content. • Maintain and update the Avida website and channels to reflect active coaches and success stories. • Track and report performance metrics (reach, engagement, lead conversion, etc.) to show business impact. • Build a “best practices” library and share weekly wins and insights across the team. What You Bring • 3+ years of experience in social media management or digital marketing • Strong understanding of content strategy, analytics, and community growth • Excellent writing, communication, and organization skills • Experience coaching or collaborating with creators, influencers, or small businesses (fitness industry a plus) • Proven ability to turn insights into action and resultsSalary range for this role is 100-115k USD and dependent on location, experience, and assessment during the interview process.At Avida, we’re about “a life well lived” — and we want our brand to reflect that across everything we do. If you love helping creators grow and thrive through social media, this role is for you. to join a fast-growing team redefining what success looks like for online fitness coaches. Apply tot his job