SEO Specialist (Fractional)

SEO Specialist (Fractional) Location: Remote Type: Contract | 15–20 Hours per Week Reports To: Content Manager Works Closely With: UX/UI Freelancer & Development TeamAbout BFGBFG is building a Proactive Tax & Accounting System for Growth-Focused Business Owners.We are not a traditional CPA firm. We are building a systems-driven, scalable accounting platform designed to help business owners reduce tax liability, improve cash flow visibility, and make confident financial decisions.Our growth strategy is centered around organic authority, high-intent traffic, and structured content architecture. We are building the SEO engine that will power 15,000+ monthly visitors and consistent, recurring client acquisition.Role OverviewThe SEO Specialist will own and execute BFG’s organic growth strategy.This is a hands-on, performance-driven role responsible for building strong technical foundations, optimizing content for ranking, and developing a scalable SEO structure that supports our Proactive Tax & Accounting System positioning.This role is not about vanity traffic — it is about attracting qualified, growth-focused business owners searching for strategic tax and accounting solutions.Key Responsibilities1️⃣ SEO Strategy & ArchitectureConduct a comprehensive technical and content SEO auditDevelop keyword clusters (300–500+ keywords) aligned with tax and accounting servicesBuild a topical authority roadmap around:Business Tax PlanningAccounting SystemsPayroll & ComplianceCFO AdvisoryCreate 12 pillar page SEO architectureMap search intent to service pages and blog clusters2️⃣ Technical SEO (In Coordination with Aabasoft)Identify and resolve:Crawl and indexing issuesCore Web Vitals gapsBroken links and redirect chainsDuplicate content and canonical issuesImplement structured schema (Service, FAQ, LocalBusiness)Improve internal linking architectureOptimize URL structure and crawl depth3️⃣ On-Page OptimizationOptimize service pages for high-intent keywordsImprove meta titles and descriptions for higher CTREnsure semantic SEO best practicesStrengthen pillar-to-cluster internal linkingReview and refine blog drafts for SEO alignment4️⃣ Search Console & Performance MonitoringMonitor impressions, CTR, keyword movementTrack service keyword rankingsIdentify underperforming pages for optimizationDeliver monthly SEO performance reportsRecommend data-driven improvements5️⃣ Content CollaborationProvide keyword briefs to Content ManagerEnsure each blog supports a pillar strategyAlign SEO with conversion-focused UX updatesBuild long-term topical authority in the accounting niche90-Day Performance ExpectationsMonth 1:Deliver full SEO auditCreate keyword cluster roadmapOptimize 10 priority pagesResolve critical technical errorsMonth 2:Optimize 20+ pagesImplement a structured schema across service pagesStrengthen the internal linking systemImprove CTR on existing ranking pagesMonth 3:Demonstrate measurable growth:+30% increase in impressions+20% increase in organic clicks5–10 core keywords moving into Top 20 positionsRequirementsRequired Qualifications3+ years of hands-on SEO experienceProven results in ranking competitive service-based websitesStrong technical SEO understandingExperience with:

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