SEO / ASO Manager

Remote Full-time
Job Summary:
We are seeking a highly skilled SEO Manager with 5+ years of experience to lead our technical SEO strategy, ensuring optimal website performance, crawlability, and indexability. The ideal candidate will have a deep understanding of search engine algorithms, website architecture, and technical optimizations to improve organic search rankings and drive sustainable traffic growth.
Key Responsibilities:
Technical SEO Strategy & Execution:
Conduct comprehensive technical SEO audits to identify and resolve issues affecting site performance.Optimize website architecture, URL structures, internal linking, and navigation for search engine visibility.Implement and manage schema markup, canonical tags, hreflang, and other technical SEO elements.Ensure proper indexing and crawling by search engines through robots.txt, XML sitemaps, and crawl budget optimization.Monitor and improve Core Web Vitals, page speed, and mobile usability.
Website Performance & Analytics:
Collaborate with developers to implement SEO best practices in website infrastructure (HTML, CSS, JavaScript, etc.).Analyze server logs, crawl data, and Google Search Console to diagnose and fix technical issues.Track and report on key SEO metrics, including organic traffic, rankings, and conversions.Work with data teams to ensure proper tracking (Google Analytics, GTM, etc.) and attribution modeling.
Cross-Functional Collaboration:
Partner with content, UX, and development teams to align SEO with business goals.Guide migrations (domain, CMS, HTTP/HTTPS) while preserving SEO equity.Stay updated with industry trends, algorithm updates, and emerging SEO technologies.
Leadership & Best Practices:
Mentor junior SEO specialists and advocate for technical SEO best practices.Develop and document SEO guidelines for developers and content teams.Lead A/B tests and experiments to improve organic performance.
Qualifications & Skills:
5+ years of hands-on technical SEO experience, preferably in an agency or enterprise environment.Expertise in SEO tools (Screaming Frog, DeepCrawl, Ahrefs, SEMrush, Botify, etc.).Strong knowledge of HTML, CSS, JavaScript, and CMS platforms (WordPress, Shopify, etc.).Proficient in Google Analytics, GTM, Data Studio, and SQL (preferred but not required).Experience with API integrations, server-side optimizations, and CDN configurations.Familiarity with Python, JavaScript SEO, and automation is a plus.Excellent problem-solving skills and attention to detail.Strong communication and project management abilities.Mandarin speaker is a must
Preferred Certifications:
Google Search Console CertificationAdvanced Google Analytics CertificationSEO-related courses (e.g., Moz, SEMrush, HubSpot)

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