Senior Specialist - Content Marketing

About Hevo (HevoData.com); Hevo is a simple, intuitive, and powerful No-code Data Pipeline platform that enables companies to consolidate data from multiple software for faster analytics.Hevo powers data analytics for 2000+ data-driven companies across multiple industry verticals including DoorDash, Shopify, Postman, Cox Auto, Arhaus, and Cult.fit. By automating complex data integration tasks, Hevo allows data teams to focus on deriving groundbreaking insights and driving their businesses forward.Hevo’s mission is simple, but bold: Build technology from India, for the world that is simple to adopt and easy to access so that everyone can unlock the potential of data.Based in San Francisco and Bangalore, Hevo has seen exponential growth since its inception.With a total funding of $42 Mil from Sequoia India, Qualgro, and Chiratae Ventures, Hevo is now entering a new phase of hyper-growth.Hevoites are a bunch of thoughtful, helpful problem solvers, who are obsessed with making a difference in the lives of their customers, colleagues and their own individual trajectory. If you are someone who is passionate about redefining the future of technology, then Hevo is the place for you.Job Responsibilities :Develop relevant and strong narratives to attract and educate the intended audienceDevelop a deep understanding of the user, their stage of the journey, and their intentDeeply research (secondary and/or primary) the decided topics and present a structured narrative to the content manager for approvalPublish high-quality, compelling content within established timelines to achieve outcomesTake ownership of writing, getting reviewed, and publishing high-quality content across various formats - blogs, ebooks, thought leadership articles, etc.Work with the content and SEO teams to publish content that adheres to editorial guidelinesBased on its performance, optimize the content for SEO time and again to ensure it helps achieve business goalsReview and Edit content from Subject Matter Experts and other team membersWork with technical SMEs to audit the structure, language, and effectiveness of the contentEdit and publish content by optimizing it for SEOSet up personal processes to improve the efficiency and effectiveness of the writing processStrive to get to the published stage with minimal reviewsWork towards minimizing time for research by curating high-quality sources for researchEstablish meaningful relationships with cross-functional team members to drive impactProduct Marketing and SEO: Liaison with product marketing and SEO teams to understand the persona and their intent better Candidate Persona 3-5 years of experience in B2B writingIdentifies as a writer outside of work, tooCurious about a wide range of topics, a deep thinkerCan tell bad writing from good writing

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