Senior SEO Consultant (Shopify): Site Cleanup, Redirect Strategy & Indexation Control

We are an established Shopify ecommerce brand with strong authority and backlinks from major publications (New York Times, CNN, Vogue, Motherly).

Over time, our site has accumulated:

• 126+ collections

• Hundreds of blog posts (many already noindexed)

• Redirect chains, 404s, and legacy URLs

• A mix of organic, paid, and press-driven traffic

We are looking for a senior SEO consultant to strategically reduce index bloat, fix redirects and errors, preserve link equity, and create a clean keyword-to-page map — without harming rankings, paid traffic, or authority.

This is not a junior task or a mass-deletion project.

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Scope of Work (High Level)

1. Collection & Blog Audit

• Audit all collections and blog posts

• Identify pages to keep, merge, noindex, or remove

• Resolve keyword cannibalization

• Reduce overall index bloat intentionally

2. Redirects, 404s & Internal Link Cleanup (Critical)

• Audit existing 404 errors

• Implement 301 redirects where appropriate

• Handle complex scenarios, including:

• Pages being deleted that already have URLs redirecting to them

• Redirect chains that must be simplified

• Live pages internally linking to deleted URLs

• Ensure internal links are updated, not just redirected

We expect the consultant to understand:

• When to redirect vs update internal links

• How to avoid redirect chains and loops

• How to preserve link equity during consolidation.

3. Backlink & Authority Preservation

Identify URLs with:

• Strong backlinks

• Press mentions

Ensure all removals or merges:

• Preserve SEO value

• Redirect to intent-matched destinations

• Do not break press-linked URLs

4. Robots.txt & Indexation Strategy (Shopify)

• Review current robots.txt

• Evaluate:

• Crawl blocking vs noindex usage

• What is submitted vs indexed in GSC

• Recommend a clear, intentional indexation strategy.

5. Keyword Research & Mapping

• Perform keyword research for remaining pages

• Assign one primary keyword per page

• Create a keyword-to-URL map

• Identify optimization priorities

6. Paid Traffic Safeguards

• Review URLs used for paid media

• Ensure no paid landing pages are removed or altered without approval

Required Experience

• 5+ years SEO experience

• Shopify SEO experience (required)

• Large-scale content pruning & redirects

• Ecommerce SEO & site architecture

• Tools: GSC, GA4, Ahrefs/SEMrush, Screaming Frog (or equivalent)

Not a fit for juniors, content writers, or anyone proposing mass deletions without a redirect plan.

Deliverables

• Page action map (keep / merge / noindex / remove)

• Redirect & 404 resolution plan

• Internal linking fixes

• Robots.txt & indexation recommendations

• Keyword-to-page map

How to Apply

Please include:

1. Examples of similar cleanup or consolidation projects

• Tools you use

• How you handle pages with strong backlinks

• Your experience with Shopify SEO

2. A fixed-fee estimate for this project, based on the scope described

• It’s acceptable to provide a range with clear assumptions

• Please note what is included vs excluded in your estimate

3. Your hourly rate (for reference only)

4. A brief description of:

• How you typically scope projects like this

• What factors would increase or decrease your estimate

We understand exact scoping requires discovery. We are evaluating proposals based on clarity of thinking, assumptions made, and approach, not just the lowest price

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