Senior Product Marketing Manager, Consumer

At Offchain Labs, we are not just building products — we’re leading a movement. We are committed to creating a decentralized, secure, and transparent future through blockchain technology. Our mission is to push the boundaries of blockchain innovation and foster a creative, collaborative, and inclusive culture where ideas can come to life. We know that the future of blockchain technology is limitless, and the best way to achieve this is by working with the brightest minds. We’re looking for thinkers and doers who are eager to embrace new challenges and seek solutions that will push existing boundaries. If you believe in the importance of transparency, trust, and the decentralization of control, and if you’re curious, adaptable, and want to disrupt the status quo, then we want to hear from you. Why Offchain Labs?Our team is committed to bridging the gap between the current state of blockchain and its potential. Our flagship product, Arbitrum One, is a dominant force in Ethereum scaling and is trusted by enterprises, developers, and users worldwide. But that’s just the beginning. Our passionate team is constantly building on this success, rolling out innovative tools such as Arbitrum AnyTrust, Arbitrum Orbit, Stylus, BoLD, and Arbitrum Nitro. Offchain Labs also contributes to the Ethereum core protocol with the Prysm consensus client.Following the successful raising of $3.8M in seed funding in January 2019, as well as $20M in Series A and $100M in Series B funding in 2021, we are looking to expand our team. We invite individuals with a strong interest in blockchain and a talent for approaching problems from unique perspectives to join us in shaping the future of this dynamic field.Offchain Labs is looking for a creative, strategic, and execution-oriented Product Marketing Manager to assist in go-to-market efforts for our growing portfolio of products. This role is made for a strategist and storyteller who thrives at the intersection of product, marketing, and community driving the next wave of users onchain.You’ll work closely with product, partnerships, and ecosystem teams to shape positioning, define messaging, and drive campaigns that resonate with both crypto-native and mainstream users. Your work will directly support our broader consumer growth strategy.What you'll do: Develop go-to-market plans, messaging, and launch execution for consumer product ecosystemPartner with product teams to translate insights into scalable marketing strategies that drive user acquisition, engagement, and retentionBuild messaging frameworks and campaigns that evolve across the product lifecycle, focusing on measurable impact at every stageDevelop marketing programs that strengthen the products place in crypto culture, engaging both crypto-native and new audiencesCollaborate with ecosystem partners to drive adoption and amplify reach through coordinated GTM effortsSupport the development of systems and processes that keep the user perspective at the heart of product and marketing decisionsContribute to the establishment of OKRs and performance tracking frameworks to measure the impact of marketing initiativesIterate on strategies based on user feedback, market trends, and campaign resultsWhat you'll need: 5+ years of experience in product marketing or a similar function in crypto, fintech, or consumer techDemonstrated success launching and scaling consumer-facing products or features with quantifiable outcomesStrong copywriting and storytelling skills—able to distill complexity into clarityExperience working cross-functionally in fast-paced, iterative environmentsComfort navigating ambiguity and solving open-ended problems with structure and insightFamiliarity with growth loops, funnels, and lifecycle marketingBlockchain Enthusiast. A burning curiosity and/or deep understanding of blockchain technologiesBonus: Experience managing and mentoring team members, fostering a collaborative environment that drives individual growth and team successPerks Remote-first global workforce + NY office Annual company offsite (last year, Bahamas!)Opportunity for subsidized attendance to industry conferencesMedical, dental vision coverage (US + some other countries)401k retirement plan + company match (US only)Home office set up / ergonomic equipment matching programAttention Offchain Labs Job Seekers:Please be advised that there has been a rise in fraudulent recruiter activities, particularly within the Web3 space. If you would like to confirm whether someone is an OCL employee or the legitimacy of an offer you received, please email [email protected] Offchain Labs, we believe that diversity, equity, inclusion and belonging are essential to our success. We are committed to building a welcoming and supportive workplace for all employees, regardless of their background or identity. We strive to create an environment where everyone feels valued and has an equal opportunity to succeed and thrive. We encourage candidates from all walks of life to apply and join our team.Originally posted on Himalayas

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