Senior PPC Specialist, Microsoft Ads
Job Description: • Build, manage, and scale Microsoft Ads Search campaigns across 80+ U.S. markets. • Develop advanced keyword strategies, including segmentation, expansion, and negative controls. • Maintain scalable campaign structures organized by city, state, and service category. • Optimize daily for ROAS, CPL, CPA, quality score, conversion rate, and call-driven KPIs. • Write and test high-performing ad copy and extensions. • Implement accurate conversion tracking, attribution frameworks, and UTM structures. • Run ongoing A/B tests across bidding strategies, ads, audiences, and landing pages. • Monitor competitor activity and adjust strategy proactively. • Generate weekly performance reports with insights and recommendations. • Collaborate with our Google Ads Specialist for unified cross-platform strategy. • Identify and leverage new Microsoft Ads features, tools, and targeting capabilities. Requirements: • 5–8+ years of direct, hands-on Microsoft Ads PPC experience. • Proven success managing multi-market national campaigns. • Demonstrated ability to increase lead volume while lowering CPL/CPA. • Expertise in bidding strategies, geo-targeting, quality score optimization, audience layering, tracking & attribution. • Proficiency with Excel/Sheets, analytics tools, and data interpretation. • Strong English writing skills for ad copy. • Ability to execute optimizations quickly and accurately. Benefits: • Fully Remote Set Up Apply tot his job