Senior Performance Marketing Social Media Executive (Remote)

divh2Performance Marketing Specialist/h2pAt Write Edge, we specialize in providing high-quality English and writing tuition classes for primary and secondary school students in Singapore. The English enrichment centre was founded in 2014 with a vision to deliver exceptionally effective lessons that help to build a strong foundation in the English language and nurture writing skills in young students. From just 12 students and 1 branch in Singapore, Write Edge has since expanded to 12 physical branches, 1 online arm. Write Edge is now in Singapore, Malaysia and Indonesia. With decades of combined teaching, curriculum and education management experience, weve got a well-seasoned team at the helm. We work very hard to help our students have the best experience at Write Edge and take great pride in what we do./ppThis role requires someone who can drive full funnel lead generation and grow our social media following and impact. The ideal candidate is both data-driven and a strategist, capable of analyzing data to drive performance./ph3Performance Marketing/h3ulliTake full ownership and run point on all digital performance marketing efforts./liliDevelop and execute SEM, SMM, and SEO campaigns across Google, Facebook, Instagram, TikTok, LinkedIn, YouTube, and other emerging platforms./liliManage end-to-end campaign execution: ad creation, targeting, optimization, and reporting./liliConduct keyword research, A/B testing, and continuous campaign improvement to maximize ROI./liliAllocate and track digital marketing budgets, identifying opportunities for cost optimization./liliCollaborate with content, design, and operations teams to ensure campaigns are delivered seamlessly./li/ulh3Social Media Events Management/h3ulliDevelop and implement social media strategies to grow engagement, brand awareness, and customer retention./liliCreate, schedule, and post social content (graphics, captions, videos) aligned with campaigns and brand identity./liliMonitor trends, track engagement, and adjust content and posting strategies as needed./liliHandle customer interactions and feedback on social media to maintain a positive brand image./liliPlan and execute online and offline events including logistics, marketing materials, and post-event follow-ups./li/ulh3Data Analytics/h3ulliTrack and analyze campaign performance, website traffic, social media metrics, and other digital KPIs./liliGenerate actionable reports and insights to optimize campaigns and support decision-making./liliExecute data-driven A/B tests and adjust campaigns based on performance insights./liliPresent campaign performance, insights, and recommendations to management regularly, demonstrating accountability for results and ROI./liliBe the main point of contact for all digital campaign performance, reporting, and optimization strategies./li/ulh3Budget Management (shared with BM Lead)/h3ulliBudget Allocation: Allocate and manage the digital marketing budget effectively to maximize ROI./liliFinancial Reporting: Track and report on budget expenditure, ensuring transparency and accountability./liliCost Optimization: Identify opportunities for cost savings and efficiency improvements in marketing spend./li/ulh3Requirements/h3ulliAt least 3-4 years of experience in performance marketing, social media management or digital marketing/liliHands-on experience executing paid campaigns (SEM, SMM, SEO) and managing social media accounts/liliStrong knowledge of CRM systems, WordPress/Elementor, and social media platforms/liliProven ability to manage multiple campaigns and projects end-to-end, meeting deadlines and KPIs/liliStrong creative, strategic, and analytical skills to translate insight into action/liliExcellent time management, prioritization, and multitasking skills in a fast-paced environment/liliCollaborative mindset, comfortable working with internal teams and external partners/li/ulh3Further Details/h3olliRemotely for the Singapore Team/liliMonday-Friday, 9am to 6pm/liliSalary: 4000-5500 MYR Monthly/li/olh3Why Join Us?/h3ulliWork directly with an established leader and mentors who can help develop you and your career/liliA working environment that respects you and invests in you/liliA dynamic working environment that will constantly engage and challenge you/liliOpportunity to be part of a growth story/li/ul/div Apply tot his job