Senior Performance Marketer (Sales-Driven Lead Gen Funnels)

⛔️ Applications that DO NOT FOLLOW INSTRUCTIONS in the JD will NOT BE CONSIDERED. ❌ Direct outreach to executives or team members on social platforms or via email will disqualify application. About Elevarus Elevarus is a performance marketing agency built to scale businesses through disciplined, revenue-driven execution. We specialize in sales-driven lead generation, paid media, funnel optimization, and downstream performance across high-intent verticals such as insurance, financial services, and home services. Our culture is anchored by our 4 E’s: • Execution. • Example. • Embrace. • Excellence. We value ownership, judgment, and people who take responsibility for outcomes. We want owners on our team and we reward individuals who demonstrate a growth mindset. About the Role ⛔️ READ THIS CAREFULLY ⛔️ This is not a volume-based lead generation role. We are hiring a Senior Performance Marketer to own paid media and funnel performance in sales-driven lead generation environments, where success is measured by revenue outcomes, sales conversion, and lead quality, not cheapest CPL or bulk form fills. This role exists to improve sales performance, not to flood call centers with low-intent leads. If your background is primarily: • call-center lead arbitrage • broker-fed CPL scaling • form-fill volume optimization • execution-only media buying this role is not a fit. We’re hiring a Senior Performance Marketer to own and operate performance in sales-driven lead generation environments. This role requires both a sharp eye for high-quality creative and the discipline to make decisions based on downstream outcomes, not in-platform optics. Success is measured by lead quality, sales results, and judgment under ambiguity — not just how ads look or feel in isolation. In lead gen, the math has to math — even when attribution is imperfect and signals are delayed. You should know what makes a strong, credible, well-crafted ad and how creative psychology influences intent — but also recognize when creative that “looks good” is creating downstream problems. You’ll be expected to balance creative judgment with economic reality, slow or hold “winning” traffic when quality degrades, and optimize for outcomes that only reveal themselves after the click. MUST HAVE: Deep, hands-on experience in pay-per-call / pay-per-lead environments across Home Services, Financial Services, Health & Life Insurance, Medicare, or similar regulated lead-gen verticals. What You’ll Do (Sales-Driven Funnel Ownership) Full-Funnel Strategy & Offer Development • Architect lead-gen funnels (TOF → MOF → BOF) aligned to audience psychology and economic constraints • Partner with leadership to refine offers, value propositions, and friction points • Test new angles, hooks, and offer variants based on behavioral and performance data Creative Strategy Ownership • Collaborate with creative teams on briefs, angles, messaging frameworks, and UGC concepts • Translate emotional drivers into scalable creative systems • Lead structured creative testing and iteration cycles CRO & Funnel Optimization • Identify funnel leakage through CVR, lead-to-call rates, sales feedback, disposition drift, and supporting ad-level signals (e.g., CTR) • Execute hypothesis-driven landing page and pre-sell tests • Own funnel-level performance — not just campaign metrics Lead Quality & Downstream Performance • Build tight feedback loops with sales teams or call centers • Monitor contact rates, transfer rates, CPA → CPL efficiency, and true ROI • Adjust targeting, creative, and funnel flow based on downstream signals — not vanity metrics Lifecycle & Retargeting • Design multi-step retargeting and nurture flows • Integrate email/SMS insights to improve conversion and LTV • Recommend lifecycle improvements that increase revenue quality Tracking, Attribution & Pattern Recognition • Own tracking across Everflow, UTMs, CRM, pixels, and analytics tools • Identify signal loss, attribution gaps, and platform discrepancies • Predict bottlenecks before they become performance issues Optimization & Scaling • Scale winners and cut losers based on real performance signals • Diagnose shifts using data patterns — not guesswork • Demonstrate judgment in holding or slowing “winning” campaigns when downstream quality or revenue risk appears Cross-Functional Leadership • Lead cross-functional pods (creative, tracking, CRO, dev) • Communicate clearly with clients and internal teams using data-backed insights What You Bring • 4+ years of full-funnel performance marketing experience • Deep experience in pay-per-call / pay-per-lead verticals • Strong analytical and pattern-recognition skills • Ability to design creative strategies, not just request assets • Hands-on experience with Everflow, Hotjar, PostHog, GA4, live dashboards • Experience driving traffic to comparison sites, review sites, or non-ecommerce affiliate funnels • Strong understanding of attribution modeling and signal loss • High ownership, urgency, clarity, and cross-functional communication skills Who You Are • A system thinker who sees beyond ads • Commercially minded and obsessed with ROI • Comfortable making decisions before certainty • You treat budgets like investments • You think in hypotheses, not opinions Who We’re Not Looking For • Excuse-makers who don’t own outcomes • People who need daily hand-holding • Anyone allergic to accountability or urgency • “Run ads only” operators who ignore systems and downstream impact Compensation: Competitive base salary + performance-based bonus across pertinent business units Location: Fully Remote Time Zone: PST How to Apply • Email [email protected] with the subject line: • Performance Marketer Application | [Full Name] | [City, Time Zone] | Code 413 • Attach one PDF only, named: • Last_First_Elevarus_Performance.pdf • In the email body, include the following in order: A. 2–3 sentences explaining how one of our 4 E’s applies to you (40–75 words, no bullets) B. Two paragraphs: • Most successful campaign (budget, KPIs, result, one lever you’d scale again) • Worst campaign (mistake, leading indicator missed, correction, control added) C. One line listing your top 3 production tools D. Two view-only dashboard/report links with your contribution stated E. 30 words or fewer: your favorite direct-response marketer and why F. Your LinkedIn profile and/or social handles Apply tot his job