Senior Marketing Technology Specialist (Remote)
About the position
This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Senior Marketing Technology Specialist (Remote). In this role, you will play a crucial part in shaping the marketing technology landscape through effective governance and strategic planning of our Customer Data Platform (CDP). By collaborating with cross-functional teams, you'll ensure that customer data drives personalized experiences and enhances engagement across global channels. Your expertise will guide the evolution of our data infrastructure, making it vital for connected customer experiences and compliance with privacy regulations.
Responsibilities
• Define the strategic vision and roadmap for the Customer Data Platform to support marketing and business objectives.
• Develop and maintain the CDP adoption framework, ensuring alignment with enterprise data governance and privacy standards.
• Lead the segmentation and audience strategy, enabling precise targeting, personalization, and measurement across channels.
• Identify and prioritize data sources for integration into the CDP, ensuring relevance to marketing use cases and compliance requirements.
• Partner with MarTech, CRM, and Analytics teams to design scalable data flows between systems.
• Collaborate with InfoSec and Privacy teams to uphold data protection, consent management, and ethical data practices.
• Manage external vendors and implementation partners to ensure delivery of business and technical outcomes.
• Define KPIs and success metrics to measure data activation efficiency, segmentation accuracy, and campaign effectiveness.
• Stay informed on emerging trends in CDP, data privacy, and identity resolution to guide platform evolution.
• Drive organizational enablement and training to increase adoption and maturity of CDP capabilities.
Requirements
• 10+ years’ experience in data strategy, marketing technology, or digital transformation roles.
• Proven success in leading CDP or customer data unification projects.
• Strong understanding of data architecture, identity resolution, and audience activation across marketing channels.
• Hands-on experience in defining segmentation frameworks and data integration roadmaps.
• Solid knowledge of privacy, consent, and compliance regulations (GDPR, CCPA, HIPAA).
• Experience collaborating with InfoSec, Privacy, and Technology teams in enterprise environments.
• Excellent stakeholder management, vendor oversight, and communication skills.
• Bachelor’s degree in Marketing, Data Science, Computer Science, or related field; advanced degree preferred.
Benefits
• Comprehensive medical, vision, dental, and life insurance.
• Short-term and long-term disability insurance.
• Health Savings Account (HSA) and Flexible Spending Account (FSA).
• Commuter benefits and 401(k) plan.
• Employee Stock Purchase Plan (ESPP) and Employee Assistance Program (EAP).
• Tuition assistance and Flexible Time Off (FTO).
• 11 paid holidays plus 3 floating days.
• 14 weeks of primary caregiver leave and two weeks of secondary caregiver leave.
Apply Now
Apply Now
This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Senior Marketing Technology Specialist (Remote). In this role, you will play a crucial part in shaping the marketing technology landscape through effective governance and strategic planning of our Customer Data Platform (CDP). By collaborating with cross-functional teams, you'll ensure that customer data drives personalized experiences and enhances engagement across global channels. Your expertise will guide the evolution of our data infrastructure, making it vital for connected customer experiences and compliance with privacy regulations.
Responsibilities
• Define the strategic vision and roadmap for the Customer Data Platform to support marketing and business objectives.
• Develop and maintain the CDP adoption framework, ensuring alignment with enterprise data governance and privacy standards.
• Lead the segmentation and audience strategy, enabling precise targeting, personalization, and measurement across channels.
• Identify and prioritize data sources for integration into the CDP, ensuring relevance to marketing use cases and compliance requirements.
• Partner with MarTech, CRM, and Analytics teams to design scalable data flows between systems.
• Collaborate with InfoSec and Privacy teams to uphold data protection, consent management, and ethical data practices.
• Manage external vendors and implementation partners to ensure delivery of business and technical outcomes.
• Define KPIs and success metrics to measure data activation efficiency, segmentation accuracy, and campaign effectiveness.
• Stay informed on emerging trends in CDP, data privacy, and identity resolution to guide platform evolution.
• Drive organizational enablement and training to increase adoption and maturity of CDP capabilities.
Requirements
• 10+ years’ experience in data strategy, marketing technology, or digital transformation roles.
• Proven success in leading CDP or customer data unification projects.
• Strong understanding of data architecture, identity resolution, and audience activation across marketing channels.
• Hands-on experience in defining segmentation frameworks and data integration roadmaps.
• Solid knowledge of privacy, consent, and compliance regulations (GDPR, CCPA, HIPAA).
• Experience collaborating with InfoSec, Privacy, and Technology teams in enterprise environments.
• Excellent stakeholder management, vendor oversight, and communication skills.
• Bachelor’s degree in Marketing, Data Science, Computer Science, or related field; advanced degree preferred.
Benefits
• Comprehensive medical, vision, dental, and life insurance.
• Short-term and long-term disability insurance.
• Health Savings Account (HSA) and Flexible Spending Account (FSA).
• Commuter benefits and 401(k) plan.
• Employee Stock Purchase Plan (ESPP) and Employee Assistance Program (EAP).
• Tuition assistance and Flexible Time Off (FTO).
• 11 paid holidays plus 3 floating days.
• 14 weeks of primary caregiver leave and two weeks of secondary caregiver leave.
Apply Now
Apply Now