Senior Marketing Manager, Strategic Content

About the roleTrovata is at an inflection point. We're not just building software — we're actively defining two categories that will reshape corporate finance and treasury: Agentic AI as the operational backbone of modern finance teams, and stablecoin adoption as the future of corporate liquidity execution. We need a content and category leader who can turn those ideas into the narratives that win.As Senior Content Marketing Manager, you will own the strategic content engine that powers Trovata's authority in both pillars. You'll shape the frameworks, flagship reports, and executive POVs that define how the market thinks about these spaces — and build the community programs and executive visibility that make Trovata the name synonymous with the conversation. This role spans narrative strategy and market activation, and you'll need to move fluidly between both. If you're ready to do category-defining work at a company with real customers, real bank partners, and a genuine first-mover position in two of the most consequential shifts in corporate finance, this is your seat.Location United States, CST, EST or PSTPay Range$120,000 – $160,000 total compensation (base + MBO structure) Final range commensurate with experience and location.What you'll doCategory Narrative & Thought LeadershipOwn AI and stablecoin category narrative — frameworks, flagship content programs, and executive POV that shape how the market understands these spacesTranslate Trovata's Agentic AI positioning into compelling market-facing content that reinforces our differentiation from legacy TMS platforms and supports deal velocityOwn Trovata's company LinkedIn and build a deliberate executive personal branding program — developing content that establishes the CEO and CTO as recognizable authorities in AI and stablecoinSupport executive speaking submissions, session abstracts, and presentation narratives for key conferencesContent Strategy & ExecutionDevelop and manage a content calendar aligned to pipeline goals, product moments, and category-building milestonesOwn the blog, long-form guides, white papers, case studies, webinar content tracks, podcast briefs, and speaking session narrativesManage SEO strategy and keyword roadmap; analyze and report on content performance across organic and direct channelsManage external writers and content contractors to maintain quality and brand standardsCommunity & Executive Programming Own and build Trovata's executive community programs — including invite-only peer forums and roundtables for corporate finance leaders — from logistics through content developmentThis is a build opportunity: you'll shape how these communities operate, grow, and generate derivative content (recaps, insights, narratives) that extends our reach and authorityDemand Generation & Field SupportSupport webinar production and develop sales enablement materials aligned to AI and stablecoin narrativesSupport event execution across committed conferences — pre-event coordination, on-site support as needed, and post-event follow-upProactively identify and evaluate new events, forums, and industry gatherings where Trovata can build visibility around AI and stablecoin — bringing recommendations to the team on where we should have a presenceWhat we're looking for5+ years in content marketing, with demonstrated experience in B2B SaaS, fintech, or emerging technology categoriesProven experience building thought leadership in emerging or technical categories — you know how to make complex ideas both credible and compellingBackground at an AI, stablecoin, blockchain, or fintech company is strongly preferred; you should be able to engage fluently with these topics from day oneAgency experience or a track record as an early marketing hire at a fast-moving startup is a strong plus — we're looking for someone who has built muscle for rapid context-switching, self-direction, and executing without a lot of infrastructure around themFluency with AI tools (ChatGPT, Claude, or similar) to accelerate content production, research, and workflow Experience developing executive thought leadership content — ghostwriting, LinkedIn strategy, and spokesperson preparationProven ability to operate at both the strategic and executional level, owning a content calendar end-to-end without losing momentum on eitherStrong track record of growing organic web traffic and content-influenced pipelineExperience developing executive thought leadership content — ghostwriting, LinkedIn strategy, and spokesperson preparationExceptional writer with the range to move between a technical white paper and a punchy LinkedIn postExperience managing contractors and editorial workflowsFamiliarity with HubSpot, Salesforce, Google Analytics, Google Search Console, and SEO platforms (Ahrefs preferred)Experience with project management tools; Monday.com preferredStrong understanding of corporate finance, treasury, or payments concepts is a significant plusBenefitsRemote-first/flexible work environmentFlexible PTO Paid Parental LeaveHealth, Dental & Vision Insurance with premiums covered by Trovata (99% for Employees and 75% for Dependents)Flexible Spending Accounts (Health & Dependent Care)Life and Long-Term Disability Insurance paid for by Trovata401k PlanEquityHome Office Setup upon hire, including Macbook, Monitors, Adjustable Desk, Ergonomic chair, adaptors, and accessoriesPhone & Internet Stipend

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