Senior Marketing Manager (m/f/d)

Your missionProduct marketing & positioning: You develop value propositions, messaging frameworks and strong storylines for product features and innovations - in close collaboration with Product, Sales and Customer Success.Campaign & growth management: You design and manage holistic, cross-channel campaigns (e.g. feature releases, industry initiatives, webinars, events) - from the initial idea to the evaluation of success.Email marketing & campaign development: You develop targeted email campaigns. You formulate effective content, segment target groups and optimise dispatch and performance based on relevant KPIs.AI-driven marketing & innovation: You actively drive the use of AI in Marketing - e.g. in content creation, targeting or brainstorming new formats.Agency management: You coordinate external agencies - and ensure that our brand has a consistent, clear and innovative presence.Strategic coordination: You bring cross-functional teams (Content, Performance, Product, Sales) together to plan and implement campaigns effectively.Marketing analytics & performance: You analyse the effectiveness of our measures in a data-driven manner, identify learnings and iteratively develop our Marketing strategy.Your profileYou have at least 3 to 5 years of experience in B2B MarketingYou have solid experience in maintaining and developing websites with WordPress and Clay as well as in using Salesforce and Pardot to implement CRM processes and Marketing automationYou have already integrated and successfully used various AI tools in MarketingYou have a strong sense of brand positioning, targeting and effective storytellingYou develop strategic campaigns with a clear focus on performance and conversionYou are an organisational talent with a high degree of personal responsibility and initiativeYou have experience in managing agencies, freelancers and cross-functional teamsYou speak German at native speaker level and have a very good command of EnglishWhy us?An ambitious and friendly team that prefers to work with agile methods - as evidenced by our Kununu score of 4.6Flexible & hybrid working time models 60 days per year workation in the EU & 2 days social leaveRegular company eventsDaycare allowance & company pension schemeCorporate benefitsDiscounted membership of EGYM Wellpass & sports offersDiverse development opportunitiesYou want to be part of our success story?Are you a team player looking for an opportunity to grow in an international and agile environment? Then join our team! Apply now and tell our Recruiting Manager Anna why you are the right person for this position. We look forward to receiving your application with your CV, earliest possible starting date and salary expectations. Please send your application documents in German or English.Fancy a comprehensive look behind the scenes at casavi? Follow us on Instagram @casavipeople and find out what team life at casavi is like.Originally posted on Himalayas

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