Senior Marketing Manager, Innovation, Women's Health

At Perrigo, we are driven by our mission to Makes Lives Better Through Trusted Health and Wellness Solutions, Accessible to All. We are proud to be a Top 10 player in the European Consumer Self-Care market and the largest U.S. store brand provider of over the counter and infant formula. Dedicated to providing The Best Self-Care for Everyone, we are the people behind the brands you trust. We are Opill®, Compeed®, Solpadeine®, NiQuitin®, and many more. We Are Perrigo. We are committed to enhancing the wellbeing of our colleagues and consumers alike. We pride ourselves on fostering an inclusive, collaborative culture where each person can experience a sense of belonging. Join us on our One Perrigo journey as we evolve to win in self-care. Description Overview The Senior Marketing Manager for Women’s Health is a strategic leader responsible for innovating within new and existing categories in the U.S. This role requires expertise in identifying and commercializing growth opportunities, optimizing brand performance, and aligning commercial strategies with market needs. Experience in building mega brands within a brand architecture will be a pre-requisite. The ideal candidate will possess a blend of marketing acumen, operational discipline, and a passion for improving the well-being of women through impactful positioning & product offerings. A strong focus on cross-functional teamwork is essential. Reports to Senior Director, Global Women’s Health. This position is based in Morristown NJ. Scope of the Role • Brand Architecture, Brand Identity and Positioning in Women’s Health: • Develop and execute brand strategy / mega-branding – clear and consistent brand identity • Leverage insights to develop positioning, claims, concept development, and unique go-to-market strategy • Deep consumer and customer understanding • Digital and omni-channel experience • Strong analytical & forecasting skills and data-driven decision-making • Develop briefing & coach agency partners delivering clear feedback and optimizations to land differentiated and disruptive positioning • Hands-on execution / executional excellence / operational discipline • Develop Cohesive Innovation Brand Identity and Positioning in Women’s Health: • Develop and maintain a cohesive brand identity and positioning for existing women’s health brands • Formulate marketing strategies aimed at meeting consumer and customer needs, driving brand growth and increasing market share in the women’s health category • Focus marketing efforts on achieving business objectives, driving household penetration, and disrupt category conventions • Ensure a consistent brand message and visual representation platforms reinforcing the equity of our women’s health portfolio • Cross-Functional Lead to Commercialize Women’s Health Innovation Strategy: • Collaborate closely with marketing leads across U.S. & European region to deliver on strategy that advances women’s health product portfolio • Partner with R&D, Insights, and Marketing team to identify growth opportunities within the women’s health segment, develop a clear strategy to enter these segments • Bring pipeline and innovation platforms to life for U.S. customers allowing for long-term planning, co-creation, and maximizing opportunity to drive Category growth • Facilitate cross-functional partnerships with project teams across regions with country teams to ensure the seamless execution of strategies tailored to markets’ unique needs Experience Required • Typically these skills are acquired with a Bachelor’s degree and 8+ years’ experience in consumer marketing in organizations, with at least 3 years in a management role, primarily in the US market • Preferred experience in consumer healthcare/regulated markets • OTC and / or FMCG experience within recognizable blue chip companies • Proven track record of identifying white space opportunity and building consumer-desired innovation • Proven ability to turn data into actionable insights and the ability to engage, influence and collaborate cross functionally Benefits We believe our people are our greatest asset. Alongside competitive compensation, we offer benefits tailored to supporting you and your family, as well as career development opportunities to ensure you feel valued and supported, both professionally and personally. Targeted base salary for NJ is $149K - $178K. Find out more about Total Rewards at Perrigo. Hybrid Working Approach We love our offices and the setting they provide for in-person collaboration and celebration. But we also appreciate the opportunity to work remotely can energise you too, so we promote flexibility with the ability to work two days a week from home in many roles. We are proud to be included in the Forbes list of "America's Best Employers by State 2024". Find out more here Applicants please note: To apply to this position please click the APPLY button at the bottom of the application. (The SAVE button will only save your profile information but not submit an application for this open position.) Thank you. We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or other characteristics protected by law. #weareperrigo Apply tot his job