Senior Manager-Site Analytics Optimization
About the position Responsibilities • Provide and maintain regular reporting and tracking on Site channel performance • Design, develop, and maintain performance dashboards to share across the organization and with senior leadership (making findings digestible and straightforward); Create reporting, data analysis, planning, and performance measurement for the Site team; regularly present these findings • Help to understand and explain how marketing initiatives across Prospect Marketing are impacting products across the Card portfolio on Site; piece together data from different sources to tell a story • Partner with various analytics teams to understand channel performance, translate data into insights, and optimize accordingly, influencing Site creative test and learn roadmap & initiatives • Manage channel budget and results forecasting in partnership with internal Investment Optimization and Finance teams • Lead the development of the channel forecast, monthly reporting, commentary, and risk/opportunities (R&O) process, striving for monthly forecast accuracy versus plan • Be strategic and able to identify opportunities to initiate analysis that creates a positive impact on the business • Support the amex.com channel team on additional strategic growth projects, as needed • Lead two direct reports Requirements • 5-7 years of digital marketing, analytics, ecommerce, agency, or related experience preferred • Strong Microsoft Excel skills, with experience analyzing complex data • Strong Microsoft PowerPoint skills, with experience translating data into a story • Highly organized-strong project management skills, attention to detail, and comfort operating autonomously in a fast-paced environment • Strong relationship building skills and the ability to build effective relationships with internal and external partners • Passion for digital marketing, with ability to identify relevant consumer behavior trends and the impacts of new technology • Excellent communication skills (both verbal and written) • "Team" mentality Benefits • Competitive base salaries • Bonus incentives • 6% Company Match on retirement savings plan • Free financial coaching and financial well-being support • Comprehensive medical, dental, vision, life insurance, and disability benefits • Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need • 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy • Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) • Free and confidential counseling support through our Healthy Minds program • Career development and training opportunities Apply tot his job