Senior Manager, Retail Sales Strategy
Hello potential future Oatly employee. Its us, the original oatmilk company that started in Sweden back 25 or so years ago and has since expanded to the U.S. where weve continued growing at a rate such that we need more brilliant minds to come work with us to keep the momentum going and the oatmilk flowing.
Sustainability, health, and transparency are the core values that guide everything we do. Basically, we exist to make it easy for people to eat better and live healthier lives without recklessly taxing the planets resources in the process. If any of this resonates with you, then maybe youd like work for Oatly, too. Now onto the formal stuff.
Here are the things we want to hire you to do:
Customer Champion - Represent our customers and retail sales team, serving as their voice internally and providing a consolidated view into strategies, plans, and tactics. Communicate both high-level initiatives and execution details to the retail sales team. A key partner of the sales team to identify customer opportunities and support with fact-based sales presentations
Insights-driven Strategy - Lead the development of organizationally aligned channel/customer strategies and tactics across distribution, pricing, promotion, and assortment. Apply insights and analytics of customer and market data to identify growth opportunities and mitigate risks to the business
Deliver profitable revenue Create and apply Price/pack architecture strategies, trade spend guidance, and slotting guardrails to achieve Oatly's financial and growth targets
Lead Annual Planning Process Coordinate Planning Cycle, ensuring all phases are cross-functionally integrated. This includes Key Learnings, development of MAPS (merchandising assortment, pricing, and shelving) tactical guidance, sales priorities and targets, trade budget, and tracking execution. Work across commercial leadership to integrate, develop, and execute short- and long-term commercial priorities
Cross-Functional Collaboration Foster strong partnerships across Sales, Creative, Product Strategy, Supply Chain and Finance. Working with these diverse functions, ensure alignment towards common goals and lead the development of sell-stories, launch plans, forecasts, and execution tracking for Innovation items.
Enable Flawless GTM Execution to deliver results Create essential tools and guidance to enable sales to achieve execution results that deliver volume and profit objectives. Provide essential commercialization tools: new item samples, price lists, specs, line review materials, with line of sight to key customer timelines and requirements
Manage one direct report for effective performance - coach and model Oatly sales skills and competencies for career and personal development. Ensure a balanced and engaging workload that supports business objectives and professional growth
Here are the things we think you need:
7+ years of relevant experience in retail sales strategy or sales management within the consumer packaged goods (CPG) industry. Experience in plant-based or natural products is a plus.
Bachelor's degree or equivalent in practical experience
Proven track record of developing and executing successful retail sales strategies that drive revenue growth and market expansion.
Exceptional influence and negotiation skills, with the ability to build and maintain relationships with cross-functional stakeholders. Ability to navigate competing priorities both for yourself and those stakeholders.
Demonstrated analytical and creative problem-solving skills with the ability to navigate and understand scan + panel data, be proficient in Excel, and be able to craft data into a selling presentation.
The ability to identify and critically analyze opportunities, develop sales strategies and tactics, manage the sales and trade budgets, create and participate in key customer presentations, drive the communication process to ensure execution, and scorecard results within the category.
Advanced understanding of key financial metrics (ROI, Margin, P&L)
Ability to visualize a better future state, get others to join in the journey, and bring it to life
Excellent communication skills and attention to detail with the ability to thrive in a remote environment
And heres another list of qualities we think make a good Oatly team member:
You feel connected to our mission of encouraging health, sustainability, and transparency
You are a self-starter who doesnt need direct supervision to motivate you for success we believe strongly in building a culture of individual accountability and ownership and need partners that can embrace that mentality
You are ready to make your mark in a smaller, growing brand leveraging your experience to deliver amazing results and build an outstanding company
You have an entrepreneurial spirit in that youre comfortable with ambiguity and are energized by the process of building something lasting from the ground up
You enjoy sharing your quirkiness and talents with your coworkers
Another bulleted list felt redundant, so we wrote this long sentence with all the ways we sweeten the deal to work with us, like providing flexible vacation for starters, really great benefits, genuinely great coworkers who want to see the company and each other succeed, and a start-up vibe with an established company history.
The salary for this role will be based on a variety of factors, including but not limited to geographic location, internal equity, experience, education, specialty, and training. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific location. Compensation may also include bonus, commission, or equity as applicable. Our good faith estimate for base salary is $125,000 - $135,000.
Our team is available to support you through the hiring process with reasonable accommodations to enable a barrier-free interview experience. We will maintain candidate privacy and confidentiality to enable an unbiased and equitable experience. If you need assistance applying for a role due to a disability or special need, please contact [email protected].
Oatly is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.
Apply Now
Sustainability, health, and transparency are the core values that guide everything we do. Basically, we exist to make it easy for people to eat better and live healthier lives without recklessly taxing the planets resources in the process. If any of this resonates with you, then maybe youd like work for Oatly, too. Now onto the formal stuff.
Here are the things we want to hire you to do:
Customer Champion - Represent our customers and retail sales team, serving as their voice internally and providing a consolidated view into strategies, plans, and tactics. Communicate both high-level initiatives and execution details to the retail sales team. A key partner of the sales team to identify customer opportunities and support with fact-based sales presentations
Insights-driven Strategy - Lead the development of organizationally aligned channel/customer strategies and tactics across distribution, pricing, promotion, and assortment. Apply insights and analytics of customer and market data to identify growth opportunities and mitigate risks to the business
Deliver profitable revenue Create and apply Price/pack architecture strategies, trade spend guidance, and slotting guardrails to achieve Oatly's financial and growth targets
Lead Annual Planning Process Coordinate Planning Cycle, ensuring all phases are cross-functionally integrated. This includes Key Learnings, development of MAPS (merchandising assortment, pricing, and shelving) tactical guidance, sales priorities and targets, trade budget, and tracking execution. Work across commercial leadership to integrate, develop, and execute short- and long-term commercial priorities
Cross-Functional Collaboration Foster strong partnerships across Sales, Creative, Product Strategy, Supply Chain and Finance. Working with these diverse functions, ensure alignment towards common goals and lead the development of sell-stories, launch plans, forecasts, and execution tracking for Innovation items.
Enable Flawless GTM Execution to deliver results Create essential tools and guidance to enable sales to achieve execution results that deliver volume and profit objectives. Provide essential commercialization tools: new item samples, price lists, specs, line review materials, with line of sight to key customer timelines and requirements
Manage one direct report for effective performance - coach and model Oatly sales skills and competencies for career and personal development. Ensure a balanced and engaging workload that supports business objectives and professional growth
Here are the things we think you need:
7+ years of relevant experience in retail sales strategy or sales management within the consumer packaged goods (CPG) industry. Experience in plant-based or natural products is a plus.
Bachelor's degree or equivalent in practical experience
Proven track record of developing and executing successful retail sales strategies that drive revenue growth and market expansion.
Exceptional influence and negotiation skills, with the ability to build and maintain relationships with cross-functional stakeholders. Ability to navigate competing priorities both for yourself and those stakeholders.
Demonstrated analytical and creative problem-solving skills with the ability to navigate and understand scan + panel data, be proficient in Excel, and be able to craft data into a selling presentation.
The ability to identify and critically analyze opportunities, develop sales strategies and tactics, manage the sales and trade budgets, create and participate in key customer presentations, drive the communication process to ensure execution, and scorecard results within the category.
Advanced understanding of key financial metrics (ROI, Margin, P&L)
Ability to visualize a better future state, get others to join in the journey, and bring it to life
Excellent communication skills and attention to detail with the ability to thrive in a remote environment
And heres another list of qualities we think make a good Oatly team member:
You feel connected to our mission of encouraging health, sustainability, and transparency
You are a self-starter who doesnt need direct supervision to motivate you for success we believe strongly in building a culture of individual accountability and ownership and need partners that can embrace that mentality
You are ready to make your mark in a smaller, growing brand leveraging your experience to deliver amazing results and build an outstanding company
You have an entrepreneurial spirit in that youre comfortable with ambiguity and are energized by the process of building something lasting from the ground up
You enjoy sharing your quirkiness and talents with your coworkers
Another bulleted list felt redundant, so we wrote this long sentence with all the ways we sweeten the deal to work with us, like providing flexible vacation for starters, really great benefits, genuinely great coworkers who want to see the company and each other succeed, and a start-up vibe with an established company history.
The salary for this role will be based on a variety of factors, including but not limited to geographic location, internal equity, experience, education, specialty, and training. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific location. Compensation may also include bonus, commission, or equity as applicable. Our good faith estimate for base salary is $125,000 - $135,000.
Our team is available to support you through the hiring process with reasonable accommodations to enable a barrier-free interview experience. We will maintain candidate privacy and confidentiality to enable an unbiased and equitable experience. If you need assistance applying for a role due to a disability or special need, please contact [email protected].
Oatly is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.
Apply Now