Senior Manager, Retail Marketing - Superstores
Company Description: Instinct'is a rapidly growing, family-owned marketer and manufacturer of science based 100% natural pet food for dogs and cats. Instinct'is the Raw Brand, with a mission to get more raw nutrition into every bowl of dogs and cats, for proven healthier and happier long lives. Our company mission is to Empower people to transform the lives of pets. We are committed to hiring... and developing a team of passionate, performance-oriented professionals who live by our 4 values of championing raw, empowered to make a difference, collaborating as one team, and striving for excellence through continuous learning and improvement. Our home office is located in St. Louis, Missouri with our Center of Excellence Raw Food kitchens in Lincoln, Nebraska.
Instinct'is part of the family-owned group, Agrolimen, who owns leading pet food and human food businesses in the US, China, Europe, and Africa.
Position Summary: This pet passionate individual will help drive Instinct'market share and sales through their leadership of a comprehensive 6P strategy and execution for our Superstores retail environments ? Petco and PetSmart. This individual possesses strong analytical, creative and collaborative skills to lead a team, articulate 6P initiatives through Joint Business Planning processes with these key national account customers that deliver on market share growth through their brick-and-mortar and digital environments. This position will focus on driving new households, strengthening our household penetration, and championing increased ROI on commercial spending throughout the funnel.
Primary Job Responsibilities:
? Lead the 6P strategy and execution for Superstores (Petco and PetSmart)
? Use syndicated data and market insights to drive toward ?category captain? leadership of the raw category and transformational alternative feeding category development with customers
? Establish and own direct, close-collaborative relationships with the Superstores? Customer Marketing Teams, understanding their assets, process and marketing capabilities to deliver shared business goals via proven, working investments and partnerships
? Research, craft, and deliver customer specific 6P Instinct Retail Marketing strategies for customer planning cycles and follow through to execution, evaluation and pivots where necessary
? Lead channel-level assortment prioritization and implementation
? Drive Net Sales customer objectives and optimization through Revenue Growth Management, partnering with Revenue Growth Manager and Business Analytics Manager to deliver on strategy and targets
? Lead Superstores customer .com optimization and digital content
? Provide the Instinct brand voice to customers, including brand strategy implementation at the customer level
? Analysis and reporting of retail media, promotional effectiveness and executional KPIs
? Manage, train and develop a strong Retail Marketing Associate for Superstores
Personal Attributes:
? You're curious ? you are someone who wants to discover and promote new ideas to help the business grow, understanding business trends in each category and/or account using fact-based analysis
? You're adaptable ? comfortable with managing ambiguity and multiple projects simultaneously
? You love a challenge ? capacity to prioritize and manage multiple timelines in a fast-paced working environment, with a willingness to learn in the moment and a self-motivated drive for success
? Highly precise attention to detail with superior organizational and time management skills
? Exceptional collaboration, written and verbal communication skills
? Excellent numeric and analytical skills, with a proven ability to identify opportunities connecting all data points and translating them into compelling business storytelling to effectively persuade customers to action
? Ability to manage budgets and projects on time and through completion and post-project evaluation
? Creative and outside-the-box thinker, not afraid to dig in and challenge the status quo
? Digital and social media savvy
Preferred Experience:
? Bachelor's degree
? 5 years sales or marketing experience in CPG
? Proficient in leveraging Microsoft Excel and PowerPoint for business analysis and storytelling
? Experience with syndicated data, such as Nielsen and/or Stackline
? Knowledge of or aptitude for learning about basic animal nutrition
Travel Requirements:
? 25% travel for regular in-market retail visits and participation in key customer meetings across the US and Canada
? If based remotely, quarterly travel to Instinct home office in St. Louis, MO
? Annual travel to Lincoln, NE for Company Rally
Compensation and Benefits
Competitive compensation package includes health and dental insurance, life and AD&D insurance, flexible spending accounts, health savings account, short and long-term disability, paid time off, Purpose Days off for company partner volunteer opportunities, and 401k with company match
Our Instinct is to CHAMPION Diversity
At Instinct, we are as passionate about our people as we are about the pets we call family. We are committed to inclusion, empowerment, and respect. We believe that just like our pets, what sets us apart unleashes our greatest strengths. We thrive on the ability to not only empower people to transform the lives of pets through raw nutrition, but also to empower each other to inspire a culture that celebrates our differences. Our unique approach to pet food is what makes us who we are as a company, and our individual identities are what makes us a successful, innovative, authentic team
Apply Now
Instinct'is part of the family-owned group, Agrolimen, who owns leading pet food and human food businesses in the US, China, Europe, and Africa.
Position Summary: This pet passionate individual will help drive Instinct'market share and sales through their leadership of a comprehensive 6P strategy and execution for our Superstores retail environments ? Petco and PetSmart. This individual possesses strong analytical, creative and collaborative skills to lead a team, articulate 6P initiatives through Joint Business Planning processes with these key national account customers that deliver on market share growth through their brick-and-mortar and digital environments. This position will focus on driving new households, strengthening our household penetration, and championing increased ROI on commercial spending throughout the funnel.
Primary Job Responsibilities:
? Lead the 6P strategy and execution for Superstores (Petco and PetSmart)
? Use syndicated data and market insights to drive toward ?category captain? leadership of the raw category and transformational alternative feeding category development with customers
? Establish and own direct, close-collaborative relationships with the Superstores? Customer Marketing Teams, understanding their assets, process and marketing capabilities to deliver shared business goals via proven, working investments and partnerships
? Research, craft, and deliver customer specific 6P Instinct Retail Marketing strategies for customer planning cycles and follow through to execution, evaluation and pivots where necessary
? Lead channel-level assortment prioritization and implementation
? Drive Net Sales customer objectives and optimization through Revenue Growth Management, partnering with Revenue Growth Manager and Business Analytics Manager to deliver on strategy and targets
? Lead Superstores customer .com optimization and digital content
? Provide the Instinct brand voice to customers, including brand strategy implementation at the customer level
? Analysis and reporting of retail media, promotional effectiveness and executional KPIs
? Manage, train and develop a strong Retail Marketing Associate for Superstores
Personal Attributes:
? You're curious ? you are someone who wants to discover and promote new ideas to help the business grow, understanding business trends in each category and/or account using fact-based analysis
? You're adaptable ? comfortable with managing ambiguity and multiple projects simultaneously
? You love a challenge ? capacity to prioritize and manage multiple timelines in a fast-paced working environment, with a willingness to learn in the moment and a self-motivated drive for success
? Highly precise attention to detail with superior organizational and time management skills
? Exceptional collaboration, written and verbal communication skills
? Excellent numeric and analytical skills, with a proven ability to identify opportunities connecting all data points and translating them into compelling business storytelling to effectively persuade customers to action
? Ability to manage budgets and projects on time and through completion and post-project evaluation
? Creative and outside-the-box thinker, not afraid to dig in and challenge the status quo
? Digital and social media savvy
Preferred Experience:
? Bachelor's degree
? 5 years sales or marketing experience in CPG
? Proficient in leveraging Microsoft Excel and PowerPoint for business analysis and storytelling
? Experience with syndicated data, such as Nielsen and/or Stackline
? Knowledge of or aptitude for learning about basic animal nutrition
Travel Requirements:
? 25% travel for regular in-market retail visits and participation in key customer meetings across the US and Canada
? If based remotely, quarterly travel to Instinct home office in St. Louis, MO
? Annual travel to Lincoln, NE for Company Rally
Compensation and Benefits
Competitive compensation package includes health and dental insurance, life and AD&D insurance, flexible spending accounts, health savings account, short and long-term disability, paid time off, Purpose Days off for company partner volunteer opportunities, and 401k with company match
Our Instinct is to CHAMPION Diversity
At Instinct, we are as passionate about our people as we are about the pets we call family. We are committed to inclusion, empowerment, and respect. We believe that just like our pets, what sets us apart unleashes our greatest strengths. We thrive on the ability to not only empower people to transform the lives of pets through raw nutrition, but also to empower each other to inspire a culture that celebrates our differences. Our unique approach to pet food is what makes us who we are as a company, and our individual identities are what makes us a successful, innovative, authentic team
Apply Now