Senior Manager, Programmatic & Investment Optimization
You Lead the Way. We've Got Your Back.
With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you'll learn and grow as we help you create a career journey that's unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.
At American Express, you'll be recognized for your contributions, leadership, and impact-every colleague has the opportunity to share in the company's success. Together, we'll win as a team, striving to uphold our company values and powerful backing promise to provide the world's best customer experience every day. And we'll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.
Join Team Amex and let's lead the way together.
American Express' Global Advertising & Brand Management (GABM) team is responsible for creating marketplace demand and driving commerce for American Express through differentiated and innovative branding, marketing and experiences. We have an ambitious goal: to be the most creative department in the Fortune 500 and we aim to deliver on that by doing work that is both creative and effective. Within GABM sits the Global Brand Content & Media team who is responsible for building best in class brand content across channels and audiences (including Amex's internal creative agency, OnBrand), driving impact and innovation through global media and analytics, and delivering cultural and brand platforms that bring the Powerful Backing of American Express to life.
The Manager of Programmatic & Investment Optimization will support technical elements of our media plans, and will work hand-in-hand with teammates across the Global Media & Analytics team to ensure excellence in our approach to media buying. This individual will play a critical role in advancing our use of technology, negotiating with partners, and tailoring media buying models to tactical needs by developing a best-in-class approach to structuring and executing our campaigns. They will also drive our Investment Optimization strategy, partnering with key internal and external stakeholders to enhance our evaluation of media opportunities.
Key Responsibilities
Support the build out of our Programmatic & Investment Optimization team by setting a clear vision with modernization, diligence, innovation, and rigor at its core
Work hand-in hand with our US Media team to evaluate and optimize our tactical buying approach, ensuring that each impression is delivered with precision across all channels
Enhance our technological infrastructure by assessing partner capabilities & features, with the aim of modernizing every element of our media buy
Develop a data-informed, highly-technical and replicable playbook for activating across channels, as well as a robust test & learn agenda
Advance our usage of data, up-leveling our approach to audience modeling, segmentation, distribution, and matching
Interface directly with key stakeholders to drive our Investment Optimization approach, forming a strategic perspective and ensuring compatibility & follow-through within our tactical plans
Work across stakeholder teams to develop and inform media's planning and funding processes
Drive Enterprise collaboration by ensuring deep understanding of best practices, partner capabilities, and media innovation
Minimum Qualifications
Direct management & oversight of large-scale media campaigns required
Experience managing media agencies preferred
Digital Agency background preferred, with extensive experience directly managing digital media, adtech, data, and performance
Ability to distill down complex technical concepts into understandable communications
Inherent collaborative spirit and comfort in a matrixed environment; able to directly partner with US Media as well as Media Analytics teammates, working together and relying on each other's expertise to achieve campaign goals
Willingness to dedicate time and attention to developing multiple scenarios, approaches, and paths forward, many of which may not come to fruition
Strong partner management skills with proven ability to influence & negotiate
Proven track record to strategically assess opportunities and make data driven decisions resulting in tangible results while ensuring flawless execution
Passion for innovation, creative problem solving, and ability to thrive in a fast paced, dynamic environment
Salary Range: $80,000.00 to $155,000.00 annually + bonus + benefits
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.
Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for this position.
We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:
Competitive base salaries
Bonus incentives
6% Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities
Access to Amex Marketing U, a unique learning and development program built for marketers, by marketers. Amex Marketing U inspires marketers to develop their career through innovative learning experiences and opportunities that foster collaboration and knowledge sharing across the enterprise.
For a full list of Team Amex benefits, visit our Colleague Benefits Site .
American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.
We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.
US Job Seekers/Employees - Click here to view the "Know Your Rights" poster and the Pay Transparency Policy Statement.
If the links do not work, please copy and paste the following URLs in a new browser window: https://www.dol.gov/agencies/ofccp/posters to access the three posters.
Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions
Apply Now
With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you'll learn and grow as we help you create a career journey that's unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.
At American Express, you'll be recognized for your contributions, leadership, and impact-every colleague has the opportunity to share in the company's success. Together, we'll win as a team, striving to uphold our company values and powerful backing promise to provide the world's best customer experience every day. And we'll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.
Join Team Amex and let's lead the way together.
American Express' Global Advertising & Brand Management (GABM) team is responsible for creating marketplace demand and driving commerce for American Express through differentiated and innovative branding, marketing and experiences. We have an ambitious goal: to be the most creative department in the Fortune 500 and we aim to deliver on that by doing work that is both creative and effective. Within GABM sits the Global Brand Content & Media team who is responsible for building best in class brand content across channels and audiences (including Amex's internal creative agency, OnBrand), driving impact and innovation through global media and analytics, and delivering cultural and brand platforms that bring the Powerful Backing of American Express to life.
The Manager of Programmatic & Investment Optimization will support technical elements of our media plans, and will work hand-in-hand with teammates across the Global Media & Analytics team to ensure excellence in our approach to media buying. This individual will play a critical role in advancing our use of technology, negotiating with partners, and tailoring media buying models to tactical needs by developing a best-in-class approach to structuring and executing our campaigns. They will also drive our Investment Optimization strategy, partnering with key internal and external stakeholders to enhance our evaluation of media opportunities.
Key Responsibilities
Support the build out of our Programmatic & Investment Optimization team by setting a clear vision with modernization, diligence, innovation, and rigor at its core
Work hand-in hand with our US Media team to evaluate and optimize our tactical buying approach, ensuring that each impression is delivered with precision across all channels
Enhance our technological infrastructure by assessing partner capabilities & features, with the aim of modernizing every element of our media buy
Develop a data-informed, highly-technical and replicable playbook for activating across channels, as well as a robust test & learn agenda
Advance our usage of data, up-leveling our approach to audience modeling, segmentation, distribution, and matching
Interface directly with key stakeholders to drive our Investment Optimization approach, forming a strategic perspective and ensuring compatibility & follow-through within our tactical plans
Work across stakeholder teams to develop and inform media's planning and funding processes
Drive Enterprise collaboration by ensuring deep understanding of best practices, partner capabilities, and media innovation
Minimum Qualifications
Direct management & oversight of large-scale media campaigns required
Experience managing media agencies preferred
Digital Agency background preferred, with extensive experience directly managing digital media, adtech, data, and performance
Ability to distill down complex technical concepts into understandable communications
Inherent collaborative spirit and comfort in a matrixed environment; able to directly partner with US Media as well as Media Analytics teammates, working together and relying on each other's expertise to achieve campaign goals
Willingness to dedicate time and attention to developing multiple scenarios, approaches, and paths forward, many of which may not come to fruition
Strong partner management skills with proven ability to influence & negotiate
Proven track record to strategically assess opportunities and make data driven decisions resulting in tangible results while ensuring flawless execution
Passion for innovation, creative problem solving, and ability to thrive in a fast paced, dynamic environment
Salary Range: $80,000.00 to $155,000.00 annually + bonus + benefits
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.
Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for this position.
We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:
Competitive base salaries
Bonus incentives
6% Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities
Access to Amex Marketing U, a unique learning and development program built for marketers, by marketers. Amex Marketing U inspires marketers to develop their career through innovative learning experiences and opportunities that foster collaboration and knowledge sharing across the enterprise.
For a full list of Team Amex benefits, visit our Colleague Benefits Site .
American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.
We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.
US Job Seekers/Employees - Click here to view the "Know Your Rights" poster and the Pay Transparency Policy Statement.
If the links do not work, please copy and paste the following URLs in a new browser window: https://www.dol.gov/agencies/ofccp/posters to access the three posters.
Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions
Apply Now