Senior Manager, Paid Social and Programmatic
Who we are:
Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. For the first time ever, safety, operations and finance teams can manage their drivers, vehicles, equipment, and fleet related spend in a single system. Combined with industry leading AI, the Motive platform gives you complete visibility and control, and significantly reduces manual workloads by automating and simplifying tasks.
Motive serves nearly 100,000 customers – from Fortune 500 enterprises to small businesses – across a wide range of industries, including transportation and logistics, construction, energy, field service, manufacturing, agriculture, food and beverage, retail, and the public sector.
Visit gomotive.com to learn more.
About the Role:
At Motive, the Growth Marketing organization is responsible for driving efficient, scalable revenue growth across the full customer journey—from awareness to pipeline to expansion. We are focused on building high-performance, measurable growth systems, not just campaigns.
We are seeking a highly strategic and execution-oriented Senior Manager, Paid Social & Programmatic to own and scale paid media across paid social and programmatic channels (e.g., LinkedIn, Meta, 6sense, Viant).
This role is critical to transforming paid media into a predictable, full-funnel revenue engine. You will partner closely with Demand Generation, Lifecycle Marketing, Sales, and Marketing Ops to ensure paid media is fully integrated into Motive’s GTM strategy and driving measurable pipeline impact.
The ideal candidate combines:
Strong performance marketing fundamentals
First-principles thinking and problem solving
Creative and messaging intuition
Deep analytical rigor and experimentation mindset
Fluency with AI tools to drive speed, scale, and innovation
This role reports to the Director of Growth Marketing and is remote (US-based).
What You'll Do:
Strategic Leadership & Planning
Own and define Motive’s paid media strategy across social and programmatic channels
Translate Demand Gen priorities into scalable, full-funnel paid media plans
Apply first-principles thinking to unlock growth opportunities
Establish clear hypotheses, testing roadmaps, and success metrics
Drive alignment across Demand Gen, Sales, and Lifecycle
Channel Ownership & Execution
Own end-to-end execution across:
Paid Social (LinkedIn, Meta)
Programmatic / ABM platforms (6sense, Viant, DSPs)
Activate and scale Demand Gen campaigns with alignment on:
Target accounts and segments
Messaging and creative
Timing and objectives
Build and scale full-funnel programs:
Account-based prospecting
Retargeting and nurture
Conversion and pipeline acceleration
Lead a video-first strategy to improve engagement and conversion
Optimize content syndication programs for lead quality
Continuously refine audience strategies (ICP, intent, behavioral signals)
Drive optimization across creative, targeting, bidding, and budget
Creative Strategy, AI & Innovation
Partner with Demand Gen, Brand, and Content teams on creative development
Leverage AI tools to:
Accelerate ideation and iteration
Generate messaging and format variations
Improve workflow efficiency
Establish structured experimentation across formats (video, display, native, social)
Continuously test and evolve messaging
Team Leadership & Development
Manage Paid Media Specialist (1 FTE) and agency partners
Set a high bar for ownership, accountability, and performance
Build a culture of testing and continuous improvement
Ensure operational rigor across planning, execution, and reporting
Analytics, Measurement & Optimization
Define KPIs aligned to pipeline, revenue, and efficiency
Build reporting frameworks tying paid media to business outcomes
Lead experimentation strategy:
Creative and audience testing
Budget and channel mix testing
Incrementality testing (holdouts, geo tests, lift studies)
Partner with Analytics and Marketing Ops on attribution and data integrity
Provide insights to inform budget and strategy decisions
Cross-Functional Collaboration
Partner with Demand Generation to activate campaign strategy
Collaborate with Lifecycle Marketing on retargeting and nurture
Align with Sales and SDR teams on account targeting
Work with Marketing Ops and Analytics on measurement and reporting
Partner with Product Marketing and Brand on messaging consistency
What We're Looking For:
Education & Experience
Bachelor’s degree in Marketing, Business, or related field
7–10+ years in performance marketing (paid social + programmatic)
Proven track record driving pipeline and revenue impact
Experience in Demand Gen / campaign-driven environments
2–4+ years managing teams or agencies
Technical Competencies
Deep expertise in:
Paid Social (LinkedIn, Meta)
Programmatic platforms (6sense, Viant, DSPs
Strong understanding of:
Demand generation and ABM strategies
Audience targeting and intent data
Video and display best practices
Content syndication programs
Experience with:
Google Analytics, Tableau, Amplitude
Salesforce, Marketo, marketing data infrastructure
Knowledge of:
Experimentation frameworks
Incrementality and attribution
Comfort using AI tools for marketing workflows
Preferred Qualifications
Experience with ABM strategies and platforms
Background in full-funnel marketing and attribution modeling
Experience managing large-scale budgets
Strong experimentation and growth marketing background
Experience marketing to enterprise audiences (complex buying groups, long sales cycles, multi-stakeholder deals)
Pay TransparencyYour compensation may be based on several factors, including education, work experience, and certifications. For certain roles, total compensation may include restricted stock units. Motive offers benefits including health, pharmacy, optical and dental care benefits, paid time off, sick time off, short term and long term disability coverage, life insurance as well as 401k contribution (all benefits are subject to eligibility requirements). Learn more about our benefits by visiting Motive Perks & BenefitsThe base compensation range for this role is:$155,000—$186,000 USDCreating a diverse and inclusive workplace is one of Motive's core values. We are an equal opportunity employer and welcome people of different backgrounds, experiences, abilities and perspectives.
Please review our Candidate Privacy Notice here.
UK Candidate Privacy Notice here.
The applicant must be authorized to receive and access those commodities and technologies controlled under U.S. Export Administration Regulations. It is Motive's policy to require that employees be authorized to receive access to Motive products and technology.
Apply Now
Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. For the first time ever, safety, operations and finance teams can manage their drivers, vehicles, equipment, and fleet related spend in a single system. Combined with industry leading AI, the Motive platform gives you complete visibility and control, and significantly reduces manual workloads by automating and simplifying tasks.
Motive serves nearly 100,000 customers – from Fortune 500 enterprises to small businesses – across a wide range of industries, including transportation and logistics, construction, energy, field service, manufacturing, agriculture, food and beverage, retail, and the public sector.
Visit gomotive.com to learn more.
About the Role:
At Motive, the Growth Marketing organization is responsible for driving efficient, scalable revenue growth across the full customer journey—from awareness to pipeline to expansion. We are focused on building high-performance, measurable growth systems, not just campaigns.
We are seeking a highly strategic and execution-oriented Senior Manager, Paid Social & Programmatic to own and scale paid media across paid social and programmatic channels (e.g., LinkedIn, Meta, 6sense, Viant).
This role is critical to transforming paid media into a predictable, full-funnel revenue engine. You will partner closely with Demand Generation, Lifecycle Marketing, Sales, and Marketing Ops to ensure paid media is fully integrated into Motive’s GTM strategy and driving measurable pipeline impact.
The ideal candidate combines:
Strong performance marketing fundamentals
First-principles thinking and problem solving
Creative and messaging intuition
Deep analytical rigor and experimentation mindset
Fluency with AI tools to drive speed, scale, and innovation
This role reports to the Director of Growth Marketing and is remote (US-based).
What You'll Do:
Strategic Leadership & Planning
Own and define Motive’s paid media strategy across social and programmatic channels
Translate Demand Gen priorities into scalable, full-funnel paid media plans
Apply first-principles thinking to unlock growth opportunities
Establish clear hypotheses, testing roadmaps, and success metrics
Drive alignment across Demand Gen, Sales, and Lifecycle
Channel Ownership & Execution
Own end-to-end execution across:
Paid Social (LinkedIn, Meta)
Programmatic / ABM platforms (6sense, Viant, DSPs)
Activate and scale Demand Gen campaigns with alignment on:
Target accounts and segments
Messaging and creative
Timing and objectives
Build and scale full-funnel programs:
Account-based prospecting
Retargeting and nurture
Conversion and pipeline acceleration
Lead a video-first strategy to improve engagement and conversion
Optimize content syndication programs for lead quality
Continuously refine audience strategies (ICP, intent, behavioral signals)
Drive optimization across creative, targeting, bidding, and budget
Creative Strategy, AI & Innovation
Partner with Demand Gen, Brand, and Content teams on creative development
Leverage AI tools to:
Accelerate ideation and iteration
Generate messaging and format variations
Improve workflow efficiency
Establish structured experimentation across formats (video, display, native, social)
Continuously test and evolve messaging
Team Leadership & Development
Manage Paid Media Specialist (1 FTE) and agency partners
Set a high bar for ownership, accountability, and performance
Build a culture of testing and continuous improvement
Ensure operational rigor across planning, execution, and reporting
Analytics, Measurement & Optimization
Define KPIs aligned to pipeline, revenue, and efficiency
Build reporting frameworks tying paid media to business outcomes
Lead experimentation strategy:
Creative and audience testing
Budget and channel mix testing
Incrementality testing (holdouts, geo tests, lift studies)
Partner with Analytics and Marketing Ops on attribution and data integrity
Provide insights to inform budget and strategy decisions
Cross-Functional Collaboration
Partner with Demand Generation to activate campaign strategy
Collaborate with Lifecycle Marketing on retargeting and nurture
Align with Sales and SDR teams on account targeting
Work with Marketing Ops and Analytics on measurement and reporting
Partner with Product Marketing and Brand on messaging consistency
What We're Looking For:
Education & Experience
Bachelor’s degree in Marketing, Business, or related field
7–10+ years in performance marketing (paid social + programmatic)
Proven track record driving pipeline and revenue impact
Experience in Demand Gen / campaign-driven environments
2–4+ years managing teams or agencies
Technical Competencies
Deep expertise in:
Paid Social (LinkedIn, Meta)
Programmatic platforms (6sense, Viant, DSPs
Strong understanding of:
Demand generation and ABM strategies
Audience targeting and intent data
Video and display best practices
Content syndication programs
Experience with:
Google Analytics, Tableau, Amplitude
Salesforce, Marketo, marketing data infrastructure
Knowledge of:
Experimentation frameworks
Incrementality and attribution
Comfort using AI tools for marketing workflows
Preferred Qualifications
Experience with ABM strategies and platforms
Background in full-funnel marketing and attribution modeling
Experience managing large-scale budgets
Strong experimentation and growth marketing background
Experience marketing to enterprise audiences (complex buying groups, long sales cycles, multi-stakeholder deals)
Pay TransparencyYour compensation may be based on several factors, including education, work experience, and certifications. For certain roles, total compensation may include restricted stock units. Motive offers benefits including health, pharmacy, optical and dental care benefits, paid time off, sick time off, short term and long term disability coverage, life insurance as well as 401k contribution (all benefits are subject to eligibility requirements). Learn more about our benefits by visiting Motive Perks & BenefitsThe base compensation range for this role is:$155,000—$186,000 USDCreating a diverse and inclusive workplace is one of Motive's core values. We are an equal opportunity employer and welcome people of different backgrounds, experiences, abilities and perspectives.
Please review our Candidate Privacy Notice here.
UK Candidate Privacy Notice here.
The applicant must be authorized to receive and access those commodities and technologies controlled under U.S. Export Administration Regulations. It is Motive's policy to require that employees be authorized to receive access to Motive products and technology.
Apply Now