Senior Manager, Enterprise Architect - Customer & Consumer (Sales & Marketing)
Join a Fortune 500 company behind some of the world’s most iconic brands, where innovation meets scale. We’re looking for a strategic and technically Senior Manager, Enterprise Architect to lead the transformation of our Customer (Sales) and Consumer (Marketing) platforms. This role is essential in translating business strategy into digital solutions and architecture, driving modernization, and optimizing business capabilities to support both current operations and future growth.
This role can be based in Richmond VA, or we are open to remote work arrangements. Must be willing to travel as needed, approximately 25-30%
You will collaborate with senior leadership, business units, and technology teams to align strategic goals with scalable IT solutions. Your expertise will guide the design and integration of sales and marketing platforms such as Salesforce CG Cloud, Experience Cloud, XTEL TPM, Adobe Enterprise Platform, and Azure-based Sales Data Foundation. You’ll also lead business capability modeling, process improvement, and architectural governance to ensure our technology investments deliver measurable business outcomes.
Key Responsibilities
Strategic Alignment and Architecture Leadership
• Align business strategies with IT capabilities across Sales, Marketing, and Retail Execution & Distribution.
• Define and maintain future-state reference architecture and standards for customer and consumer operations.
• Develop architectural artifacts including capability maps, value stream maps, and organizational models.
Technical Expertise and Solution Delivery
• Lead the design, integration, and migration of Salesforce CG Cloud, Experience Cloud, and XTEL TPM platforms.
• Re-architect and optimize Azure-based Sales Data Foundation used for Trade performance effectiveness and payment scoring.
• Ensure seamless integration with enterprise and external systems and adherence to industry best practices.
• Provide thought leadership in CRM, TPM, and MarTech solutions.
Capability Mapping and Process Optimization
• Conduct business capability mapping and application rationalization.
• Model and improve business processes to enhance operational efficiency and identify automation opportunities.
• Deploy and manage enterprise architecture tools such as LeanIX and Lucid Chart.
Stakeholder Engagement and Governance
• Build strong relationships with key stakeholders across Sales, Marketing, and IT.
• Serve as a trusted advisor and liaison between business units and technology teams.
• Partner with external Managed Service Providers to advance technology solutions.
Required Knowledge and Experience
You should have deep experience with Salesforce CG Cloud, Experience Cloud, and TPM platforms such as XTEL or Aforza. Solid understanding of Azure Data Services is preferred. You must be skilled in business capability mapping, process modeling, and enterprise architecture tools like LeanIX and Lucid Chart. A solid understanding of Sales, Trade Promotion Management, and Marketing business processes highly valued.
Qualifications
• Bachelor’s degree in Business Administration, Information Technology, or a related field is required. A Master’s degree in MBA and Computer Science is preferred.
• 10 + years in senior business analyst and/or architecture roles, ideally within the CPG industry.
• 7+ years of hands-on experience with Salesforce CRM.
• 3+ years of hands-on experience with XTEL TPM or Aforza.
• 3+ years of experience with Azure Data Services is preferred.
• 3+ years of experience with MarTech tools such as Adobe Experience Platform or Digital Marketing solutions is highly preferred.
• Certifications in Salesforce CRM or XTEL TPM are preferred.
• Familiarity with Agile methodologies and modern architecture patterns.
The starting salary is based on but not limited to experience, knowledge, and qualifications in determining compensation decisions. The Salary Range for this position is: $128,700.00 - $196,200.00.
Why You’ll Love Building Your Career at Altria
At Altria, we believe a great career starts with feeling supported — both at work and in life. Here’s what you’ll find here:
• Work where life works for you — with flexible and remote options that fit your world, not the other way around.
• Own your time — start with 15 days of paid time off, 13 paid holidays, 2 floating holiday days, and a 37.5-hour workweek so you can recharge and live fully
• A place where you belong — where your ideas are welcomed, your growth is encouraged, and your impact is real
• Get recognized for your work – annual merit increases and performance bonus
• A future you can count on — 401(k) matching from day one; plus Deferred Profit Sharing, an annual company contribution in an amount equal to 13%-17% of your base salary
• Help with your goals — get help with student loan repayment assistance, attend a conference, or gain a new certification with professional development stipends
• Support for what matters most — comprehensive medical, dental, and vision coverage for you and your family
• Celebrating your milestones — paid parental and bonding leave for life’s biggest moments.
• Wellness that goes beyond work — programs that care for your whole well-being at whatever stage you are in your life
• A culture that gives back — paid volunteer days and a shared commitment to making a difference
At Altria, we offer more than benefits — we offer a career that fits your life, rewards your ambition, and celebrates your impact.
This position is not eligible for sponsorship.
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This role can be based in Richmond VA, or we are open to remote work arrangements. Must be willing to travel as needed, approximately 25-30%
You will collaborate with senior leadership, business units, and technology teams to align strategic goals with scalable IT solutions. Your expertise will guide the design and integration of sales and marketing platforms such as Salesforce CG Cloud, Experience Cloud, XTEL TPM, Adobe Enterprise Platform, and Azure-based Sales Data Foundation. You’ll also lead business capability modeling, process improvement, and architectural governance to ensure our technology investments deliver measurable business outcomes.
Key Responsibilities
Strategic Alignment and Architecture Leadership
• Align business strategies with IT capabilities across Sales, Marketing, and Retail Execution & Distribution.
• Define and maintain future-state reference architecture and standards for customer and consumer operations.
• Develop architectural artifacts including capability maps, value stream maps, and organizational models.
Technical Expertise and Solution Delivery
• Lead the design, integration, and migration of Salesforce CG Cloud, Experience Cloud, and XTEL TPM platforms.
• Re-architect and optimize Azure-based Sales Data Foundation used for Trade performance effectiveness and payment scoring.
• Ensure seamless integration with enterprise and external systems and adherence to industry best practices.
• Provide thought leadership in CRM, TPM, and MarTech solutions.
Capability Mapping and Process Optimization
• Conduct business capability mapping and application rationalization.
• Model and improve business processes to enhance operational efficiency and identify automation opportunities.
• Deploy and manage enterprise architecture tools such as LeanIX and Lucid Chart.
Stakeholder Engagement and Governance
• Build strong relationships with key stakeholders across Sales, Marketing, and IT.
• Serve as a trusted advisor and liaison between business units and technology teams.
• Partner with external Managed Service Providers to advance technology solutions.
Required Knowledge and Experience
You should have deep experience with Salesforce CG Cloud, Experience Cloud, and TPM platforms such as XTEL or Aforza. Solid understanding of Azure Data Services is preferred. You must be skilled in business capability mapping, process modeling, and enterprise architecture tools like LeanIX and Lucid Chart. A solid understanding of Sales, Trade Promotion Management, and Marketing business processes highly valued.
Qualifications
• Bachelor’s degree in Business Administration, Information Technology, or a related field is required. A Master’s degree in MBA and Computer Science is preferred.
• 10 + years in senior business analyst and/or architecture roles, ideally within the CPG industry.
• 7+ years of hands-on experience with Salesforce CRM.
• 3+ years of hands-on experience with XTEL TPM or Aforza.
• 3+ years of experience with Azure Data Services is preferred.
• 3+ years of experience with MarTech tools such as Adobe Experience Platform or Digital Marketing solutions is highly preferred.
• Certifications in Salesforce CRM or XTEL TPM are preferred.
• Familiarity with Agile methodologies and modern architecture patterns.
The starting salary is based on but not limited to experience, knowledge, and qualifications in determining compensation decisions. The Salary Range for this position is: $128,700.00 - $196,200.00.
Why You’ll Love Building Your Career at Altria
At Altria, we believe a great career starts with feeling supported — both at work and in life. Here’s what you’ll find here:
• Work where life works for you — with flexible and remote options that fit your world, not the other way around.
• Own your time — start with 15 days of paid time off, 13 paid holidays, 2 floating holiday days, and a 37.5-hour workweek so you can recharge and live fully
• A place where you belong — where your ideas are welcomed, your growth is encouraged, and your impact is real
• Get recognized for your work – annual merit increases and performance bonus
• A future you can count on — 401(k) matching from day one; plus Deferred Profit Sharing, an annual company contribution in an amount equal to 13%-17% of your base salary
• Help with your goals — get help with student loan repayment assistance, attend a conference, or gain a new certification with professional development stipends
• Support for what matters most — comprehensive medical, dental, and vision coverage for you and your family
• Celebrating your milestones — paid parental and bonding leave for life’s biggest moments.
• Wellness that goes beyond work — programs that care for your whole well-being at whatever stage you are in your life
• A culture that gives back — paid volunteer days and a shared commitment to making a difference
At Altria, we offer more than benefits — we offer a career that fits your life, rewards your ambition, and celebrates your impact.
This position is not eligible for sponsorship.
Apply tot his job
Apply To this Job