Senior Manager, CRM – Retention
Job Description: • *Position Responsibilities:**- Develop and execute a comprehensive retention and loyalty strategy across email, SMS, direct mail and other owned channels- Design the post-purchase customer journey from second purchase through VIP/high-value segments- Personalize experiences at scale using behavioral triggers, product recommendations, and dynamic content- Set retention targets and KPIs including repeat rate, purchase frequency, churn rate, and customer lifetime value- Build sophisticated win-back and re-engagement campaigns to reduce churn and reactivate lapsed customers- Create and optimize automated retention flows including replenishment reminders, cross-sell/upsell sequences, and engagement campaigns- Continuously test and refine messaging, offers, cadence, and creative to maximize engagement and conversion Requirements: • *Basic Qualifications:**- 5+ years of CRM, lifecycle, or retention marketing experience, with at least 3 years focused on retention- Proven success designing and scaling automated lifecycle programs that drive measurable growth.- Strong analytical skills — comfortable with data, segmentation, and testing methodologies.- Hands-on experience with A/B testing, triggered automation, and dynamic personalization.- Excellent project management and cross-functional collaboration skills.- Experience in DTC ecommerce, subscription, or performance-driven consumer brand preferred. Benefits: • *Salary Range: $110,000-160,000** Apply tot his job