Senior Manager, Consumer Integrated Marketing – New Verticals, Habituation, Affordability
Job Description: • Lead strategies that deepen engagement and drive retention for bolthires’s New Verticals • Own how we turn new customers into loyal, habitual users • Shape both 0→1 initiatives and scaled programs • Manage a team of two and collaborate closely with cross-functional partners • Define the strategy, goals, and roadmap • Build and execute full-funnel marketing campaigns • Deeply understand consumer motivations and barriers • Serve as the 'hub' within marketing • Develop acquisition and retention strategies • Track key metrics, cultural trends, and competitive insights Requirements: • 8+ years of marketing experience in a corporate or startup environment • Fluency across the marketing mix • Proven success driving retention and customer engagement • Strong strategic and analytical mindset • Experience shaping affordability or value narratives • Exceptional cross-functional influence • Creative, collaborative problem-solving approach • Bias for action and ownership • 2+ years of people leadership experience • Bachelor’s degree required; MBA preferredBenefits: • 401(k) plan with employer matching • 16 weeks of paid parental leave • Wellness benefits • Commuter benefits match • Paid time off and paid sick leave • Medical, dental, and vision benefits • 11 paid holidays • Disability and basic life insurance • Family-forming assistance • Mental health program Apply tot his job