Senior Manager / Associate Director, Marketing Waltham / Boston - will consider remote

Senior Manager / Associate Director, Marketing There are more than 9 million immunocompromised people in the United States. Almost half a million of those represent a population that are moderately to severely immunocompromised and at highest risk for severe COVID-19, including stem cell and solid organ transplant patients as well as those with hematologic cancers. At Invivyd, Inc., we take those numbers very seriously and we come to work each day on a mission to deliver protection from serious viral infectious diseases, beginning with SARS-CoV-2. Invivyd deploys a proprietary integrated technology platform unique in the industry designed to assess, monitor, develop, and adapt to create best in class antibodies. In March 2024, Invivyd received emergency use authorization (EUA) from the U.S. FDA for a monoclonal antibody (mAb) in its pipeline of innovative antibody candidates. Join an incredible team of innovators, disrupters, predictive modelers, and antibody engineers who embrace a shared sense of ownership, a passion to save lives, think boldly and creatively, take targeted risks, are unafraid of failure, and welcome change as a positive catalyst to new opportunities. Be part of making a difference. Be part of Invivyd. The Senior Manager / Associate Director, Marketing, is a pivotal role on the marketing team. This person will manage all ongoing marketing activities related to access, including payer marketing material development, pull / push through material development, conference management, and field training. This role will also support access insight generation and strategy development and report to the Head of Marketing. The Senior Manager / Associate Director, Marketing will be responsible for developing and executing marketing strategies and tactics to drive and advance patient and community engagement. The Senior Manager / Associate Director will shape our online presence and drive marketing strategies. This position encompasses a wide range of responsibilities, from developing and executing digital marketing campaigns to analyzing performance metrics and optimizing our online strategies. Responsibilities include but are not limited to : • Execute all facets of payer marketing initiatives (i.e. Payer ad boards, payer-facing resource development) • Lead the development of messages and resources to support field sales execution with HCPs, in close collaboration with market access team • Conduct secondary payer research initiatives and generate insights to inform market access strategies • Support internal sales force and field reimbursement manager training on managed care related topics Patient Marketing • Develop strategies, messaging, and content for patients that deliver against overall business objectives • Guide and oversee tactical implementation and ongoing optimization of the consumer brand plan • Provide agency management, including creative and media agencies • Prioritize resource allocation, deploy resources strategically and monitor budget to ensure efficient use of resources Digital Marketing • Develop and implement comprehensive patient and HCP digital marketing strategies that align with Invivyd's goals and objectives • Collaborate with cross-functional teams to create engaging and informative content for various digital platforms • Oversee the execution of digital marketing campaigns, including paid advertising, SEO, email marketing, and social media initiatives Requirements : • Bachelor's degree • Minimum 5 years of pharmaceutical marketing and / or market access experience, preferably in hematology / oncology, infectious disease, transplant, vaccines, rare disease areas • Commitment to Invivyd's Core Values : united, determined, dynamic, proactive, spirited • Excellent communication skills both verbal and written • Strong preference for local candidates as in office presence of up to 30% is required At Invivyd we strive to create a welcoming and inclusive environment. Here all applicants will receive equal consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other applicable legally protected characteristics. Invivyd is proud to be an equal opportunity employer. We do not accept unsolicited resumes from agencies. Apply tot his job