Senior Manager, Ad Tech – Metadata & Agentic Activ
Location: Philadelphia, PA Description: Our client is currently seeking a Senior Manager, Ad Tech – Metadata & Agentic Activ. Job Title: Senior Manager, Ad Tech Location: Philadelphia, PA Duration: 12+ Months (Contract to Hire) About the Role: • The Senior Manager for Metadata & Agentic Activation will define and drive the metadata architecture that powers client ad tech, personalization, journey orchestration, and emerging agentic workflows. • This role partners closely with Campaign Ops, Publicis, CMI, Orbit, SFMC, and CDP teams to ensure metadata is leveraged effectively for activation, targeting, optimization, and automation. • You’ll be a strategic leader shaping how metadata becomes a core enabler of AI-driven omnichannel execution and speed-to-market. Key Responsibilities Metadata Leadership • Define, maintain, and evolve metadata standards, taxonomies, and structures across cleint ad tech ecosystem. • Embed metadata requirements into creative, campaigns, tags, data flows, and journeys. • Drive enterprise alignment across CDP (Tealium), Orbit, SFMC, and Data Cloud. Agentic & AI-Driven Workflows • Translate emerging agentic and automation capabilities into actionable workflows for media activation. • Partner with product, data science, and engineering to design metadata-powered AI automation. • Ensure metadata structures support models, personalization logic, and automated optimization. Journey & Campaign Ops Collaboration • Partner with Campaign Ops to improve journey activation through metadata, tagging, and structured workflows. • Identify opportunities to streamline campaign creation and reduce manual touchpoints. • Ensure metadata is consistently adopted across Orbit’s global framework and US campaign processes. Ad Tech Integration & Governance • Own taxonomy and classification logic for ad servers, DSPs, paid social platforms, CDP, and internal systems. • Align with Privacy, Data Governance, and Legal to ensure compliant metadata usage. • Provide thought leadership on how metadata fuels measurement, identity, and future-state automation. Why You? – Basic Qualifications • 6+ years of experience in ad tech, metadata architecture, digital marketing technology, CDP, or campaign ops. • Proven expertise with metadata frameworks, taxonomies, data classification, or audience structures. • Understanding of AI/agentic automation and its application in ad tech or marketing operations. • Strong collaborator able to drive alignment across technical and non-technical stakeholders. Preferred Qualifications • Experience with Tealium, SFMC, Orbit, and enterprise identity/metadata systems. • Experience partnering with Campaign Ops teams to improve workflows and enable scale. • Strong communication skills with the ability to influence senior leadership. • Regulatory experience or familiarity with pharma/legal/compliance processes. By providing your phone number, you consent to: (1) receive automated text messages and calls from the Judge Group, Inc. and its affiliates (collectively "Judge") to such phone number regarding job opportunities, your job application, and for other related purposes. Message & data rates apply and message frequency may vary. Consistent with Judge's Privacy Policy, information obtained from your consent will not be shared with third parties for marketing/promotional purposes. Reply STOP to opt out of receiving telephone calls and text messages from Judge and HELP for help. Contact: [email protected] This job and many more are available through The Judge Group. Find us on the web at www.judge.com Skills: Artificial Intelligence (AI), Automation, Biotech and Pharmaceutical, Campaigns, Cloud Computing, Communication Skills, Consulting, Data Science, Digital Signal Processing (DSP), Ecosystems, Leadership, Legal, Metadata, Metadata Identification, Online Marketing, Operational Improvement, Regulations, Short Messaging Service (SMS), Taxonomies, Team Player, Technical Marketing, Technical Operations, Thought Leadership, Training Data Sets About the Company: Judge Group The Judge Group Inc., is a leading professional services firm specializing in talent, technology, and learning solutions. We consult, staff, train, and solve. Through our work we make people and organizations better. Our services are successfully delivered through a network of more than 30 offices across the United States, Canada, and India. The Judge Group is proud to partner with the best and brightest companies in business today, including over 60 of the Fortune 100. We serve organizations in financial services, healthcare, life sciences, insurance, government (including aerospace and defense), manufacturing, and technology and telecommunications. If you would like to learn more about The Judge Group visit www.judge.com or call toll free (800) 360-4474. Company Size: 5,000 to 9,999 employees Industry: Computer/IT Services Founded: 1970 Website: Apply tot his job