Senior Lifecycle Growth Manager

About Owner.com Owner is the all-in-one platform that restaurants use to succeed online. Thousands of restaurant owners use our tools to build their website, drive online orders, create their own branded app, manage their customer relationships, and set up marketing automations. You can think of it as Shopify meets HubSpot, but specifically for restaurants. Learn more about the problems we are solving for our customers here . Our vision We’re starting by helping independent restaurants succeed online. But it’s not just restaurants that need our help. Most local businesses are struggling with these same problems. Huge technology corporations are taking their customers, bleeding their profits, and making it hard for them to survive. Once we nail the solution for restaurants–we’ll scale it into every other local business type. In the future we envision, tens of millions of local business owners will use our technology to succeed in the digital age. Our traction In just over 3 years we've generatedtens of millions in revenue, served millions of guests, and processed hundreds of millions of online orders. More importantly, we’ve helped thousands of restaurant owners save their businesses - and not only survive, but thrive. ⭐ Our team Our team grew from under 100 to nearly 200 talented people in 2024. We’ve got top talent from the most successful companies in SMB software, including: Shopify, HubSpot, DoorDash, ServiceTitan, Rappi, Faire and Stripe. We’ll be scaling even faster in 2025 to keep pace with our customer growth. Where we work Owner is a remote-first, global company headquartered in San Francisco, with a sales hub in Toronto. For a few of our roles we prioritize in-person collaboration at one of our office locations. Most of our teammates are distributed throughout the globe. Please review the role description and discuss with your recruiter for more details on location. Why we’re looking for you We’re seeking a data-obsessed, growth-driven Senior Lifecycle Growth Manager to fuel our sales engine by delivering high-quality leads and accelerating pipeline velocity. In this role, you’ll own the strategy and execution of campaigns designed to generate, qualify, and convert leads — ensuring that sales teams engage with the right prospects at the right time. You’ll leverage lead scoring frameworks, marketing automation, and data insights to reduce time-to-first-touch, increase lead velocity, and directly impact revenue outcomes. This role is 100% remote and can be based anywhere in the United States or Canada. The impact you will have Own the strategy and execution of demand generation campaigns that drive qualified leads and accelerate sales cycles. Analyze lead scoring frameworks to help drive new and existing campaigns. Partner with sales leadership to shorten time-to-first-touch and increase lead velocity across the funnel.Design and execute personalized, multi-channel campaigns (email, SMS, in-product) that drive conversion and pipeline growth. Optimize campaigns based on data — analyzing funnel performance, conversion metrics, and pipeline velocity to iterate quickly. Lead experimentation and A/B testing to identify the most effective messaging, channels, and offers. Collaborate with product marketing, revenue operations, and sales to ensure seamless handoffs and shared accountability for outcomes. Deliver regular reporting and insights on lead quality, velocity, and revenue contribution to senior leadership. Who you’ll work with You’ll report to our Director of Lifecycle on the Growth Team. You’ll collaborate closely with sales, marketing operations, and product marketing to ensure alignment and impact. ✅ What we’re looking for 8+ years in demand generation or lifecycle marketing, with at least 5 years in a B2B environment, driving sales pipeline . Proven experience building and optimizing lead scoring models and frameworks that improve sales efficiency and conversion. Strong expertise with marketing automation tools (e.g., Hubspot, Marketo, Braze) to build multi-channel, multi-step campaigns. Deep proficiency with CRM systems (e.g., Salesforce, Hubspot) and analytics platforms (e.g., Looker, Tableau) to track, measure, and optimize funnel performance. Track record of reducing time-to-first-touch and improving lead velocity. Skilled in data-driven experimentation and campaign optimization. Familiarity with AI tools (e.g., ChatGPT, Claude) for generating high-quality copy and assets. Analytical, growth-oriented, and able to connect marketing activities directly to revenue impact. Pay and benefits The estimated base salary range for this role is $140,000 - $170,000 USD plus a generous pre-IPO equity package. Other benefits include comprehensive health coverage, a remote-first workplace, unlimited PTO — plus extra fun perks! Additional Information Notice - Employment Scams Communication from our team regarding job opportunities will only be made by an Owner team member with an @owner.com email address. We do not conduct interviews over email or chat platforms, and we will never ask you to provide personal or financial information such as your mailing address, social security number, credit card numbers or banking information. If you believe you are being contacted by scammer, please mark the communication as "phishing" or “spam” and do not respond.