Senior Growth & Events Marketing Manager, Social Impact
Job Description:
• Own the end-to-end event and webinar demand generation strategy, including event mix, audience segmentation, tiering, and investment priorities across NAMER, APJ, and EMEA
• Collaborate with Ops and maintain pipeline-influencing workflows, including lead capture standards, event registrant data hygiene, speed-to-lead expectations, and closed-loop reporting
• Support SLAs and success metrics in partnership with Sales, SDRs, and Marketing Operations
• Establish forecasting models and pipeline expectations for events and webinars, including influenced and attributed revenue
• Develop and evolve webinar and event program frameworks, playbooks, including cadence, formats, and lifecycle stages
• Act as the primary liaison between Twilio.org and core Twilio teams (.Com Events, PMM, Demand Gen, Sales, SDRs, Product) for all event and webinar initiatives
• Establish governance models and operating rhythms to ensure clarity of ownership, expectations, and execution across teams
• Lead sales enablement for events and webinars, including talk tracks, FAQs, briefing materials, follow-up frameworks, and feedback loops
• Repair and maintain sales trust and adoption of event-led programs through clear communication, consistent processes, and measurable outcomes
• Drive event strategy for NAMER, APJ, and EMEA teams, including program mix, calendar planning, audience targeting, and goal forecasting
• Lead execution of hosted and sponsored events (both in-person and virtual) - managing logistics, budgets, vendors, and onsite operations
• Lead annual and multi-quarter event and webinar planning, including the development of a forward-looking strategy and execution roadmap (e.g., 2026 planning)
• Develop internal playbooks and best practices for all categories of events, both first party and third party.
• Build and manage an annual calendar and system for core information (e.g., event brief, dates, location, goals, speakers) for all events.
• Create content, landing pages, follow up nurtures and sales enablement for all webinars, roundtables, and custom experiences.
• Partner with Sales to plan and deliver events that deep relationships and support revenue goals.
• Support the .ORG large-brand initiatives for Twilio’s annual user conference “SIGNAL”
• Own the measurement framework for event and webinar performance, including dashboards, reporting cadences, funnel metrics, and ROI analysis, in close partnership with Marketing Operations and Analytics teams
• Oversee the full event strategy, from pre to post event lead nurtures.
• 25% Travel Required
• Work closely with sales, growth, campaigns and demand gen to ensure stakeholder buy-in as well as visibility and timely follow ups.
• Work closely with operations for lead management.
• Maintain, report and forecast budget spend and efficacy of the spend against event results.
Requirements:
• A minimum of 5+ years of experience in B2B software event & field marketing
• Proven ability to work closely and successfully with sales, product marketing, and cross-functional stakeholders to drive event impact and alignment
• Strong understanding of event operations including budgeting, vendor management, contract negotiation, and onsite execution
• Highly organized with the ability to manage multiple concurrent programs and tactics at once
• Strong understanding of marketing funnel metrics - Inquiries, MQLs, SQLs
• Experience managing event driven leads through Salesforce for lead capture, ROI tracking and campaign attribution (within Tableau and Salesforce)
• Experience partnering closely with internal creative teams and/or agency partners
• Strong project management skills and ability to use data to guide decision-making and resource allocation
• Experience designing and scaling event-led demand generation programs, not just executing individual events
• Experience working across Sales, SDR, Marketing Ops, and PMM to define revenue workflows and success metrics
• Comfort operating in environments with ambiguous or evolving infrastructure, requiring program design and process creation
• Experience owning forecasting, pipeline attribution, and performance measurement for marketing programs
• Ability to think strategically while executing with precision and attention to detail
• Ability to establish credibility upwards and cross functionally to drive collaboration, alignment and decision making
• Exceptional communicator, both verbal and written, with the ability to build rapport, set expectations and drive to success
• Working knowledge of Salesforce, Google Apps, Email Platforms (i.e. Marketo), ON24, Tableau, Slack
Benefits:
• Competitive pay
• Generous time off
• Ample parental and wellness leave
• Healthcare
• Retirement savings program
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• Own the end-to-end event and webinar demand generation strategy, including event mix, audience segmentation, tiering, and investment priorities across NAMER, APJ, and EMEA
• Collaborate with Ops and maintain pipeline-influencing workflows, including lead capture standards, event registrant data hygiene, speed-to-lead expectations, and closed-loop reporting
• Support SLAs and success metrics in partnership with Sales, SDRs, and Marketing Operations
• Establish forecasting models and pipeline expectations for events and webinars, including influenced and attributed revenue
• Develop and evolve webinar and event program frameworks, playbooks, including cadence, formats, and lifecycle stages
• Act as the primary liaison between Twilio.org and core Twilio teams (.Com Events, PMM, Demand Gen, Sales, SDRs, Product) for all event and webinar initiatives
• Establish governance models and operating rhythms to ensure clarity of ownership, expectations, and execution across teams
• Lead sales enablement for events and webinars, including talk tracks, FAQs, briefing materials, follow-up frameworks, and feedback loops
• Repair and maintain sales trust and adoption of event-led programs through clear communication, consistent processes, and measurable outcomes
• Drive event strategy for NAMER, APJ, and EMEA teams, including program mix, calendar planning, audience targeting, and goal forecasting
• Lead execution of hosted and sponsored events (both in-person and virtual) - managing logistics, budgets, vendors, and onsite operations
• Lead annual and multi-quarter event and webinar planning, including the development of a forward-looking strategy and execution roadmap (e.g., 2026 planning)
• Develop internal playbooks and best practices for all categories of events, both first party and third party.
• Build and manage an annual calendar and system for core information (e.g., event brief, dates, location, goals, speakers) for all events.
• Create content, landing pages, follow up nurtures and sales enablement for all webinars, roundtables, and custom experiences.
• Partner with Sales to plan and deliver events that deep relationships and support revenue goals.
• Support the .ORG large-brand initiatives for Twilio’s annual user conference “SIGNAL”
• Own the measurement framework for event and webinar performance, including dashboards, reporting cadences, funnel metrics, and ROI analysis, in close partnership with Marketing Operations and Analytics teams
• Oversee the full event strategy, from pre to post event lead nurtures.
• 25% Travel Required
• Work closely with sales, growth, campaigns and demand gen to ensure stakeholder buy-in as well as visibility and timely follow ups.
• Work closely with operations for lead management.
• Maintain, report and forecast budget spend and efficacy of the spend against event results.
Requirements:
• A minimum of 5+ years of experience in B2B software event & field marketing
• Proven ability to work closely and successfully with sales, product marketing, and cross-functional stakeholders to drive event impact and alignment
• Strong understanding of event operations including budgeting, vendor management, contract negotiation, and onsite execution
• Highly organized with the ability to manage multiple concurrent programs and tactics at once
• Strong understanding of marketing funnel metrics - Inquiries, MQLs, SQLs
• Experience managing event driven leads through Salesforce for lead capture, ROI tracking and campaign attribution (within Tableau and Salesforce)
• Experience partnering closely with internal creative teams and/or agency partners
• Strong project management skills and ability to use data to guide decision-making and resource allocation
• Experience designing and scaling event-led demand generation programs, not just executing individual events
• Experience working across Sales, SDR, Marketing Ops, and PMM to define revenue workflows and success metrics
• Comfort operating in environments with ambiguous or evolving infrastructure, requiring program design and process creation
• Experience owning forecasting, pipeline attribution, and performance measurement for marketing programs
• Ability to think strategically while executing with precision and attention to detail
• Ability to establish credibility upwards and cross functionally to drive collaboration, alignment and decision making
• Exceptional communicator, both verbal and written, with the ability to build rapport, set expectations and drive to success
• Working knowledge of Salesforce, Google Apps, Email Platforms (i.e. Marketo), ON24, Tableau, Slack
Benefits:
• Competitive pay
• Generous time off
• Ample parental and wellness leave
• Healthcare
• Retirement savings program
Apply tot his job
Apply To this Job