Senior Google Ads & Merchant Center Specialist (Shopify | High-Spend | No PMax) - Contract to Hire
Overview
We are a U.S.-based manufacturer and e-commerce company operating on Shopify with a significant Google Ads budget (up to $7,000/day across ~40 campaigns).
We are seeking an experienced Google Ads specialist to audit, restructure, and optimize our existing campaigns — with a strong focus on Shopping and feed integrity.
This is not a beginner account. We need someone comfortable managing high daily spend and product-segmented campaigns.
Current Structure
18 primary product categories (each targeting distinct market segments)
Each category has:
1 Search (AdWords) campaign
1 Standard Shopping campaign
A few catch-all campaigns
Total: ~40 campaigns
Daily cap across account: approx. $7,000
Recently migrated from Yahoo to Shopify
Currently refining product catalog and options
Phase 1 Priority: Product Feed & Merchant Center
We want to:
Create and maintain a single clean product feed
Directly from Shopify (Shopify Google app acceptable)
No third-party feed tools
All products properly categorized
Clean titles, descriptions, GTINs, MPNs, product types
Ensure Shopping campaigns align precisely with feed structure
Eliminate misalignment between:
Campaign structure
Product segmentation
Merchant Center categorization
Important: Campaign Philosophy
We do NOT want:
Performance Max
Smart Campaigns
Automated “black box” structures
We will only use:
Standard Search campaigns
Standard Shopping campaigns
We have tested PMax and similar campaign types. They significantly increased spend without improving sales.
If your primary strategy relies on PMax, this role is not a fit.
Scope of Work
Initial Account Audit
Campaign structure review
Budget allocation analysis
Search term analysis
Negative keyword strategy
Shopping structure alignment
Feed health and diagnostics
Conversion tracking review
Optimization & Ongoing Management
Feed optimization (titles, taxonomy, segmentation logic)
Budget refinement by performance
Search query pruning
Shopping performance segmentation
ROAS and conversion tracking improvements
Structured scaling strategy
Communication & Reporting
Weekly meetings
Monthly performance reports
Clear KPIs and measurable goals
Transparent change log
Required Experience
Proven experience managing high daily spend accounts
Shopify + Google Merchant Center expertise
Deep understanding of Standard Shopping campaign structuring
Strong feed optimization background
Ability to work within strict campaign-type constraints
Clear reporting and strategic thinking
Bonus if you have worked with:
B2B or industrial product catalogs
Multi-variant products
Complex product option structures
To Apply
Please include:
A brief description of similar accounts you’ve managed (budget level + structure)
Your approach to feed optimization in Shopify
Your philosophy on Standard Shopping vs PMax
Sample reporting format
Confirmation that you are comfortable working without PMax
Engagement
We are looking for a long-term partner, not a short-term fixer.
Initial audit → structured cleanup → ongoing optimization.
Apply Now
Apply Now
We are a U.S.-based manufacturer and e-commerce company operating on Shopify with a significant Google Ads budget (up to $7,000/day across ~40 campaigns).
We are seeking an experienced Google Ads specialist to audit, restructure, and optimize our existing campaigns — with a strong focus on Shopping and feed integrity.
This is not a beginner account. We need someone comfortable managing high daily spend and product-segmented campaigns.
Current Structure
18 primary product categories (each targeting distinct market segments)
Each category has:
1 Search (AdWords) campaign
1 Standard Shopping campaign
A few catch-all campaigns
Total: ~40 campaigns
Daily cap across account: approx. $7,000
Recently migrated from Yahoo to Shopify
Currently refining product catalog and options
Phase 1 Priority: Product Feed & Merchant Center
We want to:
Create and maintain a single clean product feed
Directly from Shopify (Shopify Google app acceptable)
No third-party feed tools
All products properly categorized
Clean titles, descriptions, GTINs, MPNs, product types
Ensure Shopping campaigns align precisely with feed structure
Eliminate misalignment between:
Campaign structure
Product segmentation
Merchant Center categorization
Important: Campaign Philosophy
We do NOT want:
Performance Max
Smart Campaigns
Automated “black box” structures
We will only use:
Standard Search campaigns
Standard Shopping campaigns
We have tested PMax and similar campaign types. They significantly increased spend without improving sales.
If your primary strategy relies on PMax, this role is not a fit.
Scope of Work
Initial Account Audit
Campaign structure review
Budget allocation analysis
Search term analysis
Negative keyword strategy
Shopping structure alignment
Feed health and diagnostics
Conversion tracking review
Optimization & Ongoing Management
Feed optimization (titles, taxonomy, segmentation logic)
Budget refinement by performance
Search query pruning
Shopping performance segmentation
ROAS and conversion tracking improvements
Structured scaling strategy
Communication & Reporting
Weekly meetings
Monthly performance reports
Clear KPIs and measurable goals
Transparent change log
Required Experience
Proven experience managing high daily spend accounts
Shopify + Google Merchant Center expertise
Deep understanding of Standard Shopping campaign structuring
Strong feed optimization background
Ability to work within strict campaign-type constraints
Clear reporting and strategic thinking
Bonus if you have worked with:
B2B or industrial product catalogs
Multi-variant products
Complex product option structures
To Apply
Please include:
A brief description of similar accounts you’ve managed (budget level + structure)
Your approach to feed optimization in Shopify
Your philosophy on Standard Shopping vs PMax
Sample reporting format
Confirmation that you are comfortable working without PMax
Engagement
We are looking for a long-term partner, not a short-term fixer.
Initial audit → structured cleanup → ongoing optimization.
Apply Now
Apply Now