Senior Email Marketing Specialist (Marketo)
Do you know how to turn Marketo-powered emails into measurable impact? EPAM is looking for an experienced Email Marketing Specialist with deep Marketo expertise to support a leading global travel client. In this role, you’ll audit and optimize existing email programs, design scalable, high-performing templates, and build automation that drives personalized, timely campaigns. You’ll partner closely with marketing and technical teams to streamline processes, improve performance, and ensure best-in-class execution. If you’re passionate about email strategy, marketing automation, and making complex systems work beautifully, this role is for you. RESPONSIBILITIES • Audit and enhance existing email marketing processes to identify opportunities for optimization and increased efficiency • Design, build, and maintain strategic email templates within Marketo, ensuring consistency with brand guidelines and campaign objectives • Align email templates and foundational Marketo programs with tokenized assets for scalable, personalized communications • Set up and manage automation and AI-driven capabilities to dynamically populate email templates, reducing manual intervention • Collaborate with stakeholders to implement and optimize workflows using tools such as Workato and Jira (experience with these platforms is a plus) • Monitor email campaign performance, deliverability, and data quality, providing actionable insights and recommendations • Maintain comprehensive documentation of processes, templates, and best practices to support ongoing team enablement REQUIREMENTS • Proven hands-on experience with Marketo, including email template creation, program setup, and process auditing • Strong understanding of email marketing best practices, deliverability, and personalization strategies • Experience aligning email templates and Marketo programs with tokenized assets for dynamic content delivery • Demonstrated ability to implement automation and AI-driven solutions for email marketing (Workato and Jira experience preferred) • Excellent analytical skills, with the ability to interpret campaign data and optimize for performance • Strong communication and collaboration skills, with experience working in cross-functional teams • Detail-oriented, organized, and proactive in identifying and solving challenges • Advanced English communication skills at B2 level or above WE OFFER • Medical, Dental and Vision Insurance (Subsidized) • Health Savings Account • Flexible Spending Accounts (Healthcare, Dependent Care, Commuter) • Short-Term and Long-Term Disability (Company Provided) • Life and AD&D Insurance (Company Provided) • Employee Assistance Program • Unlimited access to LinkedIn learning solutions • Matched 401(k) Retirement Savings Plan • Paid Time Off • Legal Plan and Identity Theft Protection • Accident Insurance • Employee Discounts • Pet Insurance • Employee Stock Purchase Program Apply tot his job